Senior Program Marketing Manager

Position : Senior Program Marketing Manager

Education: Any Graduate

Experience: 5+ years

Work Timings: 2:00 PM to 11:00 PM IST

Job Location : Navi Mumbai (Ghansoli)

About Company :

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website: www.webmd.com / www.internetbrands.com

Job Description :

• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
• Ensure best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
• Interface directly with sales and internal teams on specific program performance
• Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns
• AI-Driven Market Analysis: Proven ability to leverage AI-powered tools and analytics platforms such as Google Analytics, ChatGPT, and predictive analytics solutions to analyze market trends, customer behavior, campaign performance, and competitive insights for data-driven decision-making.
• AI-Enabled Marketing Optimization: Experience in utilizing AI for audience segmentation, performance forecasting, campaign optimization, automated reporting, and generating actionable insights to improve marketing effectiveness and ROI.