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Senior Product Marketing Specialist

4-7 Years
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  • Posted 9 days ago
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Job Description

  • Responsibilities:
  • Develop and execute comprehensive Go To Market plans.
  • Conduct detailed market research and customer analysis.
  • Create and refine product messaging and positioning.
  • Monitor and analyze competitive landscape.
  • Track and report on key marketing metrics and KPIs.
  • Partner with product development to incorporate customer needs.
  • Create marketing collateral and assets.
  • Coordinate product launch activities across departments.
  • Analyze pricing strategies and suggest adjustments.
  • Evaluate and respond to market changes and trends.
  • Skills:
  • Market Research: Proficient in conducting in-depth market research.
  • Competitive Analysis: Ability to analyze competitive products and strategies.
  • Product Messaging: Developing persuasive product messaging and communication.
  • Data Analysis: Strong data analysis skills for understanding market trends.
  • Strategic Planning: Involvement in strategic planning and execution.
  • Project Management: Managing multiple projects and timelines effectively.
  • Software Proficiency: Proficient with marketing tools and analytics software.
  • Customer Focus: Advanced skills in understanding and addressing customer needs.

More Info

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Open to candidates from:
Indian

About Company

Medknow is a leading publisher of peer-reviewed scholarly open access journals. Medknow is: - One of the largest global open access services provider - Professional health information for clinicians, physicians, nurses, and students - Covers a wide range of subject areas in 40+ specialties, from Dermatology to Orthopaedics to Psychiatry - Indexed in a large number of leading bibliographic database It has a very strong global portfolio of over 450 leading titles and publishes on behalf of over 415 medical associations and societies, worldwide Medknow partners with societies to help them build and innovate their journal brand. It value adds the publishing by creating value for society members and readers by managing publishing, marketing, editorial, production, and subscriptions. Medknow is also committed to improving the visibility and accessibility of the content, globally.

Job ID: 120343921