Key work areas:
- Conduct in-depth research on market trends and customer needs to develop industry-specific playbooks, pitch decks, case studies, and one-pagers, tailored to vertical-specific use cases
- Analyze industry software ecosystems to identify ideal use cases for Whatfix solutions and craft targeted strategies.
- Train sales teams to effectively communicate Whatfix s value proposition to key personas within target verticals.
- Collaborate with integrated marketing team to execute campaigns and strategies for demand generation and pipeline acceleration.
- Partner with field marketing to drive and support industry-focused events, both sponsored and non-sponsored
- Build credibility by highlighting customer success stories, collecting feedback, and leveraging testimonials to inform messaging and strategies.
- Partner with PR to position Whatfix as a thought leader through industry-specific blogs, press releases, and analyst engagements.
- Define and track overall KPIs for vertical-specific campaigns including customer acquisition rates, revenue impact, and pipeline growth.
- Continuously optimize industry-specific go-to-market strategies based on performance data, feedback, and evolving market dynamics.
Our ideal Product Marketing Manager has:
- Owner mentality and an entrepreneurial drive
- High attention to detail and ability to manage multiple, competing priorities simultaneously
- Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment
- Story-teller with capability to engage the audience and keen observer of market trends who likes to asks questions
- Curious to dig deep into industry, product and market trends and analyze the metrics and numbers
- MBA degree with 8+ years of experience
- 5+ years of experience in B2B SaaS organizations with a global customer base or in content/brand marketing #LI-Onsite
