Senior Product Marketing Manager

Senior Manager, Product Marketing

About GoComet

GoComet is a Series B logistics platform trusted by some of the world's largest shippers to manage freight procurement, real-time tracking, and end-to-end supply chain visibility.

As we accelerate our enterprise expansion, we are building a unified category narrative, scalable sales enablement assets, and strategic analyst relationships from the ground up. This role sits at the center of that transformation — connecting Product, Sales, Marketing, and Leadership across every channel and business pod.

The Role

Product Marketing at GoComet is a greenfield function with company-wide impact. You will own GoComet's positioning, messaging, and core sales enablement engine.

Your work will directly influence how enterprise buyers perceive GoComet and will be used by every BDR, AE, ABM pod, demand generation team, and executive leader in the organization.

If you're excited about building a PMM function from scratch and want to see your messaging contribute to $500K+ enterprise deals, this role is for you.

Key Responsibilities

Own the Category Narrative & Positioning

• Define GoComet's category positioning and create a unified narrative used consistently across Sales, ABM, Organic, and outbound channels.
• Build the GoPitch framework:
• 30-second hook
• 10-minute narrative
• 30-minute enterprise demo
• Pricing and ROI narrative across ICPs
• Ensure consistent messaging across all customer-facing teams and touchpoints.

Build Productized Outreach Assets (The Unilever Blueprint Multiplier)

• Create high-leverage outbound assets, including named-account ROI calculators that ingest public freight financials and generate tailored business cases.
• Develop 1-page 5x annualized savings narratives backed by methodology and peer benchmarks.
• Equip AEs and BDRs with value-led pitch assets instead of generic outbound templates.

Lead Analyst Relations

• Deepen and expand existing relationships with Gartner while initiating strategic engagement with Forrester and vertical-specific analysts.
• Drive progress toward Magic Quadrant / Wave inclusion by FY28.
• Leverage analyst networks to support enterprise introductions and high-conversion meetings.

Orchestrate Product Launches as PR & Pipeline Events

• Turn every product launch into a coordinated market-facing initiative across:
• PR
• Content
• Analyst briefings
• ABM campaigns
• Own website messaging and ensure positioning stays aligned with the company narrative.

Enable Executive Thought Leadership

• Develop narrative frameworks and ghostwritten content for the CEO and leadership team across LinkedIn and industry publications.
• Partner with Customer Marketing and ABM teams to ensure a consistent executive outreach narrative across events, campaigns, and strategic accounts.

What Success Looks Like (Year One)

• A single, organization-wide narrative consistently used across all sales and marketing channels.
• A named-account business case asset delivering 8–15% cold meeting-set rates.
• Active Gartner and Forrester relationships progressing toward formal evaluations.
• Strong alignment between Product, Marketing, and Sales messaging.

Who You Are

• 6–10 years of experience in B2B Product Marketing, ideally in enterprise SaaS environments.
• Experience building or scaling a Product Marketing function from scratch.
• Strong storytelling and analytical capabilities — equally comfortable writing positioning documents and building TCO/ROI calculators.
• Proven experience managing analyst relations and driving measurable outcomes (Magic Quadrant, Wave inclusion, or similar).
• Sales-aligned but disciplined about maintaining positioning consistency.
• Exposure to supply chain, logistics, or procurement domains is a plus, though fast learners are equally welcome.

Why Join GoComet

• Report directly to the SVP of Marketing and own one of the most cross-functional roles in the company.
• Work on a genuinely differentiated product with strong ROI proof points and enterprise traction.
• Help shape the category narrative during a critical inflection point for the business.
• Influence enterprise sales velocity and pipeline growth through strategic storytelling and positioning.