Senior Product Marketing Manager

Druva is the leading provider of data security solutions, empowering customers to secure and recover their data from all threats. The Druva Data Security Cloud is a fully managed SaaS solution offering air-gapped and immutable data protection across cloud, on-premises, and edge environments. By centralizing data protection, Druva enhances traditional security measures and enables faster incident response, effective cyber remediation, and robust data governance. Trusted by nearly 7,500 customers, including 75 of the Fortune 500, Druva safeguards business data in an increasingly interconnected world.

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Product Marketing is a critical function at Druva, as this role connects product strategy to the GTM engine needed to drive success in sales and marketing. You will collaborate with the rest of our world-class marketing team to develop innovative programs and campaigns that drive demand. You must be able to understand sophisticated technologies and translate these into compelling stories and concrete benefits that resonate with IT, security and business buyers.

An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers problems. In addition to excellent communication skills - written, verbal, and visual, you track performance and have the data to prove what's working and what isn't.

Responsibilities:

• Product messaging and positioning: Develop differentiated content aligned to market trends, customer needs, competitive landscape and product capabilities.
• Product launches and announcements: Working cross-functionally with product management, marketing and sales to build: launch plan, messaging, and a bill of material and executing on it from end to end: content development to field enablement.
• Developing and/or reviewing assets including, but not limited to datasheets, solution briefs, web pages, slides, white papers, videos, blogs, analyst and presentations and more.
• Understanding customer challenges, business drivers, Druva solutions and customer benefits in delivering impactful marketing outcomes.
• Support demand generation activities like webinars and content across the marketing funnel to drive pipeline for our security business, including our cyber, data security and governance offerings.

Qualifications:

You have 7+ years experience in a B2B product marketing role with SaaS focus. The ideal candidate will be a proactive, creative, solutions-focused with the following attributes:

• Strong understanding and experience in messaging and positioning SaaS value prop to IT and Security buyer personas
• Strong aptitude for distilling complex technical differentiators into simple, sticky stories
• Self-starter and a problem solver who works well within a team (both local and distributed)
• Positive attitude, works hard and are constantly looking to improve and learn
• You have strong project management skills and ability to structure and prioritize
• You have a BA or BS degree MBA a plus