Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.
At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.
Our Products:
- Biztalk360
- Turbo360
- Document360
UK headquarters. Indian innovation. Global impact.
Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.
We are on track towards $30 million in annual revenue – and we're just getting started.
Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.
Redefining tech is our game. Are you in Join Kovai.co – where passion meets purpose.
Opportunity : Senior Product Marketer
What you'll do on the job:
- Product messaging and positioning – Develop product messaging that differentiates Kovai.co products and services from others in the market
- Enabling Sales – Communicate the value of new products and services to the sales and marketing team using various tools and collateral
- Market, customer and competitor analysis – Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product
- Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand
- Content development – Conceptualize and create unique product and solution content for a variety of platforms
- Evangelism – Serve as a company spokesperson and go-to thought leader for Kovai.co's
- Product releases – Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery
Who'll be a good fit:
- 4+ years of B2B software marketing experience – SaaS experience preferred
- Proven experience in developing marketing strategies including customer research, competitive analysis, positioning, messaging, and pricing
- Experience driving GTM programs such as webinars, trade shows, social media, and content marketing for global markets
- Familiarity with AI-powered marketing tools and Generative AI platforms to improve content creation, market research, campaign effectiveness, and go-to-market execution
- Excellent English communication, presentation, and storytelling skills with strong attention to detail
- Strong collaboration skills with cross-functional teams across product, sales, marketing, operations, and leadership
- Self-driven and organized team player capable of balancing hands-on execution with long-term strategic planning
- Data-driven mindset with the ability to derive insights and present meaningful recommendations to stakeholders
- Experience creating effective sales enablement tools, training materials, and marketing collateral
Equal Opportunities:
Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.
