Job Profile : Senior Product Manager- Advertising Charter
Location: Bangalore | Karnataka
Years of Experience: 6 - 9 yrs
ABOUT THE TEAM AND THE ROLE
Senior Product Managers at Swiggy work with various internal product teams, UX researchers/designers, data scientists, analytics, marketing and business to build a strategy and roadmap for their respective charter helping our power users find value and convenience in the most efficient manner leading to continued customer delight and seamless experiences.
What will you get to do here
Own Swiggy Food Advertising charter which spans 1P and 3P advertising surfaces
Build & own long-term vision, product roadmaps, competitive analysis, market & domain research, GTM to deliver significant business impact and customer delight for several consumer facing products of Swiggy
Work with a team of Data Scientists, Engineers & Analysts to help build the next-gen consumer platform that unlocks long term value for our consumers.
Collaborate with other product teams across the org to ideate and find win-win-win solutions on common objectives across Growth, Unit economics and Customer experience
Build core product & UX offerings that offer hassle free and delightful buying experience to consumers
Mentor and nurture team members at all levels to design and build differentiated experience to foster a culture of innovation & learning with high emphasis on sustainable rituals.
Determine the targets / success metrics for the org based on the organizational strategy and be the custodian for these metrics.
What are we looking for
4+ years of work experience managing consumer-facing advertising products in a B2C company with a large customer base
2+ years of work experience collaborating with Data Science teams on ad ranking models, ad relevance, and personalisation as a PM
Deep understanding of 1P advertising systems including sponsored ads, sponsored listings, bidding mechanisms, ad relevance and personalisation candidates must be able to reason about how these models work and how they interact with consumer experience
Proven ability to build and scale 3P advertising monetisation: designing high-quality creative ad properties, improving inventory utilisation rates, innovating on behalf of advertisers to create compelling advertising formats, and building integrations with platforms such as Google Ads
Well versed with running experiments & is considered an expert in analyzing data, showcasing a deep understanding of the 360 degree interaction effects and potential long term impacts, has the ability to cull out the unknowns and hedge against them.
Proven track record of building and shipping high-quality data products in the areas of customer engagement, monetisation and conversion in large scale products that impact millions of users.
Go-getter attitude and willingness to be hands-on with a strong ability to communicate and work collaboratively with others
You are consumer obsessed, but you can walk a tightrope balancing consumer delight with potentially orthogonal org goals
Excellent problem solving, critical thinking, and communication skills. Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations
Ability to work under pressure and deliver tangible business impact in time-critical situations
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law
