Senior Product Manager

About QI Spine

QI Spine is India's largest chain of specialized non-surgical medical centres dedicated to solving back, neck, and joint problems. With 22 clinics, 250+ expert doctors, and over 1.2 lakh patients treated, we've revolutionized spine care through a combination of multidisciplinary expertise, AI-powered diagnostics (Doctor QI), and advanced German technology (DSA). Our mission is to make accurate diagnosis and non-surgical care the standard, not the exception.

About the Role

We're looking for a Senior Product Manager who has owned the full customer acquisition funnel end-to-end — not just defined it, but shipped against it. You'll sit at the intersection of product, ops, and go-to-market, driving measurable improvement in how leads become paying customers.

What You'll Own

• The complete Lead-to-Conversion funnel — from acquisition through first purchase — across digital and assisted channels
• Conversion strategy across multiple touchpoints: digital self-serve, outbound (call center / sales), and in-person / clinic flows
• CRM and lead management tooling — evaluation, onboarding, workflow design, and adoption
• Automation roadmap to reduce manual ops dependency at every funnel stage — triggered communications, routing logic, follow-up flows
• Funnel gap identification and prioritization across tech, process, automation, and analytics dimensions
• GTM execution for new acquisition and self-serve product features (landing pages, booking flows, referral programs)
• Remarketing and re-engagement logic for unconverted and dropped leads
• Core funnel metrics: Lead → Qualified → Engaged → Converted, and the levers behind each rate

What We're Looking For

• 4–6 years in Product Management with clear ownership of conversion or growth metrics
• Proven experience working across sales/ops-heavy funnels — not just pure-digital
• Strong cross-functional coordination — you've worked with call centers, sales teams, ops, and marketing simultaneously
• Comfort going deep into data — SQL or BI tools to pull your own funnel numbers, not just read dashboards
• PRD-level execution: you can write API contracts, define state machines, and work directly with engineering
• Track record of driving measurable uplift — you know your baseline, your levers, and your result

Good to Have

• Experience in health tech, edtech, or high-consideration B2C categories
• Hands-on with CRM platforms (Salesforce, HubSpot, Lead Squared, or similar)
• Exposure to WhatsApp/conversational channel automation
• Familiarity with attribution and UTM tracking at the lead source level