Senior Product Manager - Ortho

Key Responsibilities:

1. Strategic Product Management:

• Develop and implement marketing strategies and brand plans for the orthopedic product portfolio (e.g., pain management, bone health, cartilage repair, osteoporosis drugs).
• Conduct portfolio analysis to identify growth opportunities, lifecycle management, and new product introductions.

2. Market Research and Analysis:

• Analyze market trends, competitor activities, prescriber behavior, and patient needs within the orthopedics segment.
• Use data to generate actionable insights for positioning, pricing, and promotional strategies.

3. Brand Promotion and Campaign Management:

• Design brand promotional materials (visual aids, leave-behinds, doctor inputs, campaign themes).
• Plan and execute scientific marketing initiatives, CME programs, KOL (Key Opinion Leader) engagements, and conference participations.
• Ensure alignment with ethical marketing practices and regulatory guidelines.

4. Sales Force Training and Support:

• Develop product training modules and conduct training for the sales force on product knowledge, objection handling, and positioning.
• Provide tools and continuous support to the field force to drive product uptake.

5. Cross-functional Collaboration:

• Work with Medical Affairs, Regulatory, Supply Chain, and Sales teams to ensure effective execution of product strategies.
• Coordinate with manufacturing and R&D for product availability and new launches.

6. Sales Analysis and Budgeting:

• Monitor sales performance vs. targets, track ROI of marketing activities, and revise strategies accordingly.
• Prepare sales forecasts, marketing budgets, and expense tracking.

7. New Product Launches:

• Lead the end-to-end process of launching new ortho products, including market assessment, branding, pricing, and field activation plans.
• Ensure post-launch evaluation and feedback integration.