Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We are seeking a Growth PM Lead to drive user acquisition, activation, engagement, retention, and monetization for video products. This leader will own the end-to-end growth strategy across the desktop product experience and partner closely with Product, Engineering, Design, Data Science, Marketing, and Finance.
This role requires deep expertise in experimentation frameworks, A/B testing, behavioral analytics, and data-driven product decision-making, combined with strong product intuition and customer empathy.
Growth Strategy & Roadmap
- Define and lead the growth strategy
- Identify high-impact growth opportunities using data, research, and experimentation.
- Own and prioritize a growth roadmap tied to clear business impact.
Experimentation & Optimization
- Build and scale an experimentation culture within the team.
- Design, launch, and analyze A/B experiments across onboarding, feature discovery, pricing/packaging, and retention.
- Establish guidelines for statistical rigor, guardrail metrics, and experiment governance.
- Drive rapid test-and-learn cycles
Cross-Functional Leadership
Work in close coordination with:
- Engineering to implement experimentation infrastructure
- Design & UX Research to optimize onboarding and feature discovery
- Marketing to align product growth levers with acquisition strategies
- Finance & Data Sciences to quantify business impact
Customer & Market Insights
- Develop a deep understanding of video creators across segments (beginners to professionals)
- Use qualitative and quantitative inputs to identify friction points in the user journey
Qualifications
- 10+ years in Product Management, with significant focus on growth, experimentation, or optimization
- Proven experience leading experimentation programs at scale (split testing, cohort analysis, funnel optimization)
- Experience working on desktop software, SaaS, or subscription-based products preferred
- Experience in creative tools, creator economy, or pro-sumer products is a strong plus
- Experience influencing cross-functional teams without direct authority
- Track record of shipping measurable growth impact
- Ability to mentor teams on experimentation guidelines
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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