Group Bayport, headquartered in Atlanta (USA), is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, Neon Earth, Optamark and Northcape.
While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1500+ people. Having scaled to USD 150mn in 11 years, we believe we are at the cusp of exponential and disruptive growth ahead.
Who We Are Looking For
For more about Group Bayport, please visit www.groupbayport.com
We're hiring our first Senior Product Design Researcher — a foundational hire who will own the deep customer understanding that drives product decisions across Group Bayport's 12+ DTC and B2B e-commerce brands. Your research will shape what we build for customers around the world.
This is a senior IC role — 60% craftsperson (running studies end-to-end at a high methodological bar) and 40% strategist (prioritizing what to study, influencing what ships, translating insight into business outcomes). You report directly to the Director of Product Design & Experience.
What You'll Actually Do
Your core job is producing research that changes decisions. Here's what that looks like:
Own the customer understanding that drives product decisions. You are the person who knows our customers — who they are, what they're trying to get done, where we're making their lives easier, and where we're getting in their way. You'll turn that understanding into artifacts teams return to — personas, journey maps, opportunity maps, segmentations — not PDFs that get read once and forgotten.
Run the full research remit. Generative (discovery, JTBD, segmentation, behavioral understanding), evaluative (usability, concept testing, design validation, iterative testing), strategic (market, competitive, category positioning), and behavioral/quantitative (experimentation design and mixed-methods synthesis in partnership with the CDP team). You should be fluent across all four — not a specialist in one.
Lead studies end-to-end. Scoping, research plan, recruitment, fieldwork, synthesis, storytelling, socialization. The depth comes from your own hands on the work.
Prioritize across a 12+ brand portfolio. Some of your work anchors to AOP strategic pillars — you'll partner with leadership on those. Some comes from demand-driven requests from product and business unit teams — you'll triage, shape, and sometimes say no. Building the intake and prioritization model is part of the job.
Partner with the CDP team on behavioral work. Mixed-methods means pairing what people say (qual) with what they do (behavioral data). You'll design studies that use both and make the combined signal legible to product teams.
Be the customer's voice in the room. You'll present to PMs, designers, and BU leaders. You'll sit in roadmap conversations. You'll push back when the proposed solution isn't the one the evidence — or the customer — supports.
Stand up the function. Evaluate and land on a research tooling stack. Build a research repository. Set up intake and prioritization. Define rituals — readouts, synthesis sessions, quarterly insight summaries. This is infrastructure work and it's not optional.
Raise the research bar across PDX. Coach product designers who run lightweight research themselves. Mentor any junior researchers added to the team later. Build a culture where research rigor is the norm, not the exception.
BUILDING THE FOUNDATION
We're investing in a rigorous, dedicated design research practice. That's why this role exists, and it's why it's senior. You'll be the person who takes research from ad hoc to deliberate and foundational — setting the tooling, the intake, the rituals, and the standard of rigor that the next phase of PDX will run on.
Expect To Do Four Things In Parallel
Ship high-impact research early, so the function proves its value in decisions that ship.
Build the foundation — tooling, intake, prioritization, repository, rituals.
Earn trust with product and business unit teams who are working with a dedicated researcher for the first time.
Partner with the CDP team to bring behavioral and quantitative rigor into the practice.
This is a rare shape of role: foundational, senior, well-resourced, and directly sponsored by design leadership. If building the research practice at a multi-brand DTC and B2B portfolio sounds like the kind of work you've been waiting for, we should talk.
WHERE YOU FIT
You report directly to the Director of Product Design & Experience. PDX is a single product design organization serving Group Bayport's 12+ brands. You are the anchor of product design research at Group Bayport.
Primary stakeholders: product teams and business unit leaders. These are the people whose decisions your work changes.
Secondary stakeholders: Centers of Excellence and senior leadership. Your work informs their strategy; you'll present to them on significant studies and AOP-linked work.
Key cross-functional partner: the CDP team. Behavioral and quantitative work runs through this partnership.
We're hiring for the highest level of craftsmanship and strategic influence, and to shape how research is practiced across the portfolio — not to manage a team.
GLOBAL CUSTOMER FLUENCY
You are an India-based hire. The customers you'll be researching and serving are primarily US, with adjacent Western English-speaking markets — UK, Australia, New Zealand. You need real fluency in those customer contexts: how they shop, how they talk, what they value, what friction looks like in their language and cultural expectations. This is a requirement, not a nice-to-have.
If your research experience has been predominantly with India-market consumers, be ready to show how you've researched — or how you'll credibly research — US and Western customers.
Requirements
WHAT WE'RE LOOKING FOR
6+ years of applied product/design research experience (or 4+ years with a research-relevant Master's), with at least some portion of that time in e-commerce, DTC, or retail. We care more about depth and evidence than years.
Mixed-methods fluency. You've run qualitative work (interviews, ethnography, usability testing, diary studies) and quantitative work (surveys, experimentation, behavioral analytics), and you can articulate when and why to combine them.
Methodological rigor. You can defend the research design choices in your past studies — sampling, instrument design, analysis approach, limitations. You've made the tradeoffs consciously, not accidentally.
Generative and evaluative range. Your portfolio includes both foundational/discovery work and evaluative/design validation work. You have not spent your career only doing one side.
Strategic framing. You've shaped what gets studied, not just executed what was assigned. You can describe how your research changed a product or business decision — with specifics.
Customer advocacy. You treat understanding the customer as the work itself, not as a means to an internal deliverable. You can describe a moment when you changed an organization's view of its customer — not just a product decision, but the underlying belief about who the customer is and what they need. You're comfortable being the person in the room whose job is to make sure the customer's reality is heard.
Stakeholder influence. You've presented research to PMs, designers, and senior leaders and successfully changed their thinking. You can name the specific moments. You're comfortable with pushback and you push back yourself when the evidence supports it.
Strong communication. Your written reports are clear and argued. Your presentations are compelling. Your readouts lead to decisions.
Appetite for building. You want to stand up tooling, intake, and rituals — not just run studies inside someone else's operating model.
Strong Preferences (Not Required)
Direct experience researching US consumers, or UK/AU/NZ consumers, for DTC or e-commerce products.
Experience with customization, configuration, or made-to-order product categories. Group Bayport's brands include custom printing — familiarity with how research works in this category is valuable.
Close partnership experience with CDP, analytics, or experimentation teams. Comfort with SQL, product analytics tools (Amplitude, Mixpanel, GA4, Fullstory), or experimentation platforms.
Experience evaluating and adopting research tooling and making the case for what to invest in.
Experience coaching product designers or PMs on lightweight research — you know how to scale research influence through other people's hands, not just your own.
Familiarity with Kaizen, continuous improvement, or similar operating philosophies.
Working fluency with Figma — not because you're designing, but because you'll live in product designers files and artifacts.
What This Role Isn't
To save your time if this isn't the right fit:
This is not a pure usability research role. If your experience is mostly running usability tests on finished designs, this role will over-stretch you. We need generative and strategic work, not just evaluative.
This is not an academic research role. Published papers are not what we're hiring for. We're hiring for applied research that changes product and business decisions. If your portfolio is theoretical without applied outcomes, we're not the right fit.
This is not a role where someone else owns the research ops. You will stand up the function. If you want to join a mature team with a defined intake, an established panel, and a polished repository, this isn't that.
This is not a people management role at hire. It may become one over time. If your primary motivation is managing researchers, this role won't satisfy that in year one.
This is not a remote role. The position is on-site in Gurgaon.
INTERVIEW PROCESS
Our process is designed to evaluate real research craft, not polish. Expect a portfolio review, conversations with PDX leadership and cross-functional partners, and an on-site case study exercise held at our Gurgaon office. The case study is deliberately on-site — we want to see how you think, scope, and reason in real time.
