Senior Product Analyst

About Eloelo Group

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

We are seeking a data-driven and detail-oriented Product Analyst to join our team and help shape the future of entertainment experiences. In this role, you'll collaborate with product managers, engineers, designers, and marketing teams to analyse user behaviour, measure product performance, and identify opportunities for innovation and growth across our entertainment platforms (streaming, events, or digital content).

Key Responsibilities:

Analyse user data to provide insights on content consumption patterns, feature usage, and user engagement.

Define, track, and report on key product metrics (e.g., DAU, MAU, retention, churn, conversion).

Conduct A/B testing and experimentation to inform product decisions and evaluate feature performance.

Work closely with cross-functional teams to identify opportunities for product optimisation and enhanced user experiences.

Build dashboards and reports using BI tools to support data visibility across teams.

Translate complex data into clear and actionable recommendations for stakeholders.

Assist in market research and competitive analysis to inform product strategy.

Monitor industry trends and audience behaviour to anticipate shifts and guide product development.

Qualifications:

Bachelor's degree in Business, Economics, Statistics, Computer Science, or a related field.

4–8 years of experience as a Product Analyst, Data Analyst, or similar role in a tech or entertainment environment.

Proficiency in SQL and experience with data analysis tools (e.g., Python, R, Excel).

Experience with BI tools like Looker, Tableau, Power BI, or similar.

Strong understanding of statistical analysis and A/B testing methodologies.

Excellent communication skills, with the ability to explain complex concepts to non-technical stakeholders.

Passion for entertainment, media, or digital content platforms.

Preferred Qualifications:

Experience working with digital entertainment products such as streaming platforms, games, or event-based services.

Familiarity with user behaviour analytics tools like Mixpanel, Amplitude, or Google Analytics.

Knowledge of agile product development cycles and collaboration tools like JIRA and Confluence.