Senior Principal Consultant, SFMC (Salesforce Marketing Cloud) Developer!

Ready to build the future with AI
At Genpact, we don't just keep up with technology-we set the pace. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Senior Principal Consultant, SFMC (Salesforce Marketing Cloud) Developer!
In this Role, you will be responsible for designing, developing, and implementing Salesforce Marketing Cloud solutions that enable personalized, data-driven, and automated customer engagement at scale. You will work closely with marketing, CRM, data, and technology teams to build journeys, campaigns, and automations leveraging SFMC capabilities such as Journey Builder, Email Studio, Automation Studio, and Cloud Pages. You will also contribute to solution architecture, best practices, integration patterns, and performance optimization, acting as a key technical expert and advisor for SFMC implementations
Responsibilities
.Design, build, and maintain marketing automation solutions using Salesforce Marketing Cloud (SFMC).
.Develop and optimize customer journeys using Journey Builder, including entry criteria, decision splits, wait activities, and multi-channel orchestration.
.Create and manage emails, templates, content blocks, and campaigns in Email Studio and Content Builder.
.Implement automations in Automation Studio for data imports, segmentation, triggered sends, and recurring jobs.
.Design and manage Data Extensions, data models, and relationships using Contact Builder.
.Write dynamic and personalized content using AMPscript and SSJS (Server-Side JavaScript).
.Integrate SFMC with Salesforce Sales/Service Cloud and other systems using APIs, connectors, and integration of middleware.
.Collaborate with stakeholders to gather requirements and translate them into scalable SFMC technical solutions.
.Implement tracking, reporting, and analytics for campaigns, including open/click rates, conversions, and audience behavior.
.Ensure adherence to deliverability of best practices, consent management, and regulatory compliance (CAN-SPAM, GDPR, etc. as applicable).
.Perform unit testing, UAT support, and production deployment following governance and change management processes.
.Troubleshoot issues, optimize performance, and support ongoing enhancements in SFMC implementations.
.Provide technical guidance, code reviews, and mentoring to junior team members.
.Contribute to accelerators, reusable components, and best practices for SFMC within the organization.
Qualifications we seek in you!
Minimum Qualifications
.Bachelor%27s degree in computer science, Information Technology, Engineering, or related field.
.Strong IT experience with exposure to Marketing Automation / CRM platforms.
.Hands-on experience as a Salesforce Marketing Cloud Developer.
.Strong expertise in key SFMC modules: Journey Builder, Email Studio, Automation Studio, Content Builder, Contact Builder.
.Proficiency in AMPscript and SSJS, including writing complex scripts for personalization and dynamic content.
.Experience working with Data Extensions, segmentation, filters, and relational data models.
.Hands-on experience integrating SFMC with Salesforce Sales/Service Cloud or other CRMs using APIs and connectors.
.Good understanding of REST/SOAP APIs, JSON, XML, and related integration patterns.
.Solid knowledge of HTML, CSS, and email development best practices.
.Strong analytical, problem-solving, and debugging skills.

Preferred Qualifications/ Skills
.Salesforce Marketing Cloud Developer and/or Email Specialist certification(s).
.Experience in multi-channel orchestration (email, SMS, push notifications, in-app, web).
.Exposure to customer data platforms (CDP), customer 360 views, and advanced segmentation strategies.
.Knowledge of marketing concepts such as lead nurturing, lifecycle marketing, and campaign optimization.
.Experience in working with cloud platforms (e.g., AWS, Azure, GCP) and data platforms is an added advantage.
.Familiarity with Git or other version control systems and CI/CD processes.
.Experience working in Agile/Scrum delivery environments.
.Strong communication skills with the ability to interact with business stakeholders and present solutions clearly.
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Why join Genpact
.Lead AI-first transformation - Build and scale AI solutions that redefine industries
.Make an impact - Drive change for global enterprises and solve business challenges that matter
.Accelerate your career-Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
.Grow with the best - Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace
.Committed to ethical AI - Work in an environment where governance, transparency, and security are at the core of everything we build
.Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.