Senior PR Account Manager - Travel/Tourism

Company Description

Allison Worldwide is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, we deliver game-changing results that make a lasting impact.

Job Purpose

To manage accounts, projects, budgets, and teams independently and confidently, bringing new business, industry expertise and valued insight to the firm and clients.

Qualifications

• BA or BS in a related field required

• Requires 10+ years of public relations, marketing or related experience

• Exemplary follow-through and execution skills

• Solution-minded, embraces new methodologies

• Strong writer with excellent presentation skills

• Thinks strategically.

Duties and Responsibilities

• Functions as the primary support for the director/SVP.

• Compared to an AM, a SAM is capable of overseeing a bigger number of accounts or clients with larger

budgets.

• Writes comprehensive client and new-business plan drafts.

• Identifies and secures new business, including growth of existing accounts.

• Actively participates in or leads the development of smaller scale new-business pitch preparation and

presentations.

• Communicates big picture logistics and tactics to team.

• Defines and adjusts strategies appropriately.

• Provides direct client counsel and is seen as a senior strategist by the client.

• Is capable of handling client meetings and presentations on his/her own.

• Monitors account profitability.

• Oversees account staff in the successful management of their respective accounts.

• Empowers account staff to learn and continue polishing professional skills, including identifying those

specific needs and areas for improvement.

• Writes and edits client materials and has good working knowledge of media and influencer engagement.

• Actively builds firm visibility through networking opportunities.

• Actively participates in or leads a committee.

• Demonstrates burgeoning industry-specific expertise.

• Promotes and upholds Allison core values.

• Remains connected to industry, clients, media.

• Assists with professional development programs for team.