Senior Performance Marketing Specialist

About Toprankers

Toprankers is one of India's leading test preparation platforms focused on helping students succeed in careers beyond engineering and medicine. We operate multiple brands across Law, Management, Design, Judiciary, serving thousands of students through online and offline learning experiences.

Role Overview

We are looking for a highly analytical and result-oriented Senior Performance Marketing Specialist to drive customer acquisition and revenue growth across our business verticals. The role requires hands-on expertise in performance marketing, campaign optimization, budget management, and team leadership. The ideal candidate should have a strong track record of scaling paid acquisition channels while maintaining efficiency and ROI.

This is a Bhopal-based role requiring close collaboration with marketing, sales, creative, product, and business teams.

Key Responsibilities

Performance Marketing & Growth

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
• Drive lead generation, student acquisition, and revenue growth across multiple business units.
• Manage end-to-end campaign lifecycle, including strategy, execution, reporting, and optimization.
• Continuously improve key metrics such as CPL, CAC, ROAS, conversion rates, and lead quality.
• Identify new acquisition channels and growth opportunities.
  
  

Team Management

• Lead and mentor a team of performance marketers and campaign executives.
• Set performance goals, review campaign outcomes, and drive accountability.
• Build processes and frameworks for campaign execution, reporting, and optimization.
• Coordinate with creative and content teams to improve ad effectiveness and conversion rates.
  
  

Analytics & Reporting

• Analyze campaign performance using Google Analytics, GA4, CRM, and marketing dashboards.
• Generate actionable insights through data-driven decision-making.
• Present regular performance reports and recommendations to leadership.
• Conduct A/B testing across creatives, landing pages, audiences, and funnel stages.
  
  

Budget & Vendor Management

• Manage substantial monthly marketing budgets across channels.
• Ensure efficient allocation of spends to maximize returns.
• Coordinate with external agencies, platform partners, and technology vendors when required.
  
  

Desired Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 4–6 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing.
• Proven experience managing high-budget campaigns across Google and Meta ecosystems.
• Prior experience leading or mentoring a team.
• Strong understanding of attribution, conversion tracking, GTM, GA4, and marketing analytics.
• Excellent analytical and problem-solving skills.
• Experience in EdTech, Consumer Internet, D2C, or Lead Generation businesses will be preferred.
  
  

Preferred Skills

• Google Ads and Meta Ads expertise.
• GA4, Google Tag Manager, and CRM integrations.
• Marketing automation and funnel optimization.
• Advanced Excel/Google Sheets and reporting capabilities.
• Strong stakeholder management and communication skills.
  
  

What Success Looks Like

• Consistent achievement of lead generation and revenue targets.
• Improvement in acquisition efficiency and campaign ROI.
• Strong team productivity and execution excellence.
• Creation of scalable growth frameworks across business verticals.