Senior Performance Marketing Specialist

Are you a passionate Performance Marketer with a proven track record of driving successful campaigns If you have the expertise to optimize performance and deliver exceptional ROI, we'd love to hear from you!

What You'll Do

Plan, execute, and scale paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)

Drive Lead Generation with a focus on quality and cost-efficiency

Continuously test and optimize campaigns — audiences, creatives, bidding strategies, and budgets

Track ROI, CAC, CPL, and other key performance metrics, and translate data into actionable insights

Build and present regular performance reports to stakeholders

Collaborate with creative and content teams to improve ad performance

Experience & Skills Required

Minimum 4+ Years of Experience in Performance Marketing (agency or in-house)

Hands-on, end-to-end campaign management on Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook & Instagram)

Proven experience in Lead Generation campaigns — from audience targeting to funnel conversion

Strong skills in A/B testing, bid strategy management, and budget allocation for Campaign Optimization

Working knowledge of Google Analytics (GA4), Google Tag Manager, and Meta Pixel/Conversions API for tracking and attribution

Ability to build ROI dashboards and performance reports and present insights clearly to stakeholders

Solid grasp of CPL, CAC, ROAS, CTR, and other core performance KPIs

Experience with landing page optimization and conversion rate improvement

Excellent communication, analytical, and problem-solving skills

Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines

Good to Have

Experience marketing to international audiences (Australia/US markets)

Exposure to B2B / professional services or outsourcing industry campaigns

Familiarity with LinkedIn Ads for B2B lead generation