Title: Senior Performance Marketing Manager — Real Estate
Location: Gurugram (Hybrid)
Reporting to: Leadership Team
Who We Are
ONE Advertising is India's specialist performance marketing agency for real estate. We've managed ₹50Cr+ in ad spend and worked with developers like Godrej Properties, Lodha, and many more. We don't do generalist work. We move inventory.
What You'll Own
- Full-funnel campaign strategy and execution across Meta, Google, YouTube, and Programmatic for luxury and mid-segment real estate projects
- CPL targets, CAC tracking, and weekly performance reporting for developer clients
- Strategy presentations directly to developer marketing heads and MDs
- Building repeatable campaign playbooks by project type — plotted, luxury residential, commercial, branded residences
- Lead quality frameworks — not just volume, but site visit conversion rates
- Geo-targeting, audience segmentation, and HNI/UHNI targeting strategies
- Vendor and tool evaluation — CRMs, attribution tools, landing page platforms
- Mentoring the media buying support team
What We're Looking For
- 3-4 years minimum in performance marketing, with real estate as primary vertical
- Demonstrable proof of inventory movement — you should be able to say I ran campaigns for Project X, ₹Y inventory, we generated Z site visits at ₹A CPL
- Hands-on with Meta Ads Manager and Google Ads — not just strategy, you've built and optimised campaigns yourself
- Comfortable presenting strategy to C-suite and developer leadership
- Strong with numbers — you build your own reports, you spot anomalies before clients do.
Strong preference for:
- Experience with HNI/UHNI targeting — luxury residential ₹5Cr+ ticket sizes
- Exposure to CRM integration and lead quality scoring
- Understanding of the developer sales funnel — from lead to booking
Compensation
- Fixed: 8-10 Lakhs/annum(CTC)
- Variable: Performance-linked component tied to campaign outcomes
