Senior Performance Marketing Manager (Google Ads) in Pune (Remote)

GfW – Gesellschaft für Weiterbildung is dedicated to promoting social mobility through education. As an education holding company based in Berlin, we invest in existing educational institutions, continue them as part of succession solutions, and support them in taking their next growth steps. Together with our partner institutions, we are building a strong educational network that is expanding across regions and giving more and more people access to high-quality education and training.

We believe in transparency, fairness, empowerment, and communication at eye level – values we embody not only towards our participants and partners, but also within our young and dynamic team. Diversity, respect, and freedom from discrimination are not empty phrases for us, but lived reality.

To further expand our reach, we are looking for a Senior Performance Marketing Specialist  to join us on a part-time or full-time basis (30–40 hours per week).

Website: https://www.gfw.education/

Location: Pune, Maharashtra, India (Remote work)

• Planning, managing, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max)
• Setting up and maintaining conversion tracking, smart bidding, and attribution models
• Developing strategies for continuous performance improvement
• Using automated rules and scripts for campaign optimization
• Running A/B tests and data-driven optimization of ad copy, creatives, and landing pages
• Leveraging Google's own tools (Performance Planner, Recommendations, Insights) as well as external tools, if applicable (e.g. Optmyzr, Supermetrics)
• Creating dashboards (Looker Studio) and reporting directly to management
• Close collaboration with internal teams (Branding, Content, Sales)

• 4 - 6 years of experience in SEA / performance marketing
• Strong expertise with Google Ads (Search, Display, YouTube, Performance Max)
• Experience with smart bidding, conversion tracking, and Google Tag Manager
• Confident in working with data & KPIs, ideally with experience in Looker Studio
• Analytical mindset, structured way of working, high level of initiative
• Advantageous: experience with international campaigns (e.g.  DACH)

• A responsible role with plenty of creative freedom
• Working in a dynamic, international education group
• Opportunity to contribute your own ideas and test new tools
• Remote or hybrid working model
• Attractive salary depending on experience and qualifications

We look forward to receiving your application, including your availability, desired start date, and salary expectations – we are eager to get to know you and discuss potential next steps!