Senior Performance Marketing Executive

Company Description

GKB Opticals, India's largest optical retail chain, has been delivering high-quality eyewear solutions for over 66 years. Established in 1968 with its flagship store in Kolkata, the company has since expanded to 95+ stores across India, offering a wide selection of national and international eyewear brands.

Key Responsibilities:

Plan & scale campaigns on Meta (Facebook & Instagram) and Google Ads

Manage Search, Display & Shopping campaigns

Optimize performance based on ROAS, CPA & conversions

Drive e-commerce sales through smart targeting & A/B testing

Track, analyze & improve campaign performance

What We're Looking For:

23 years in Performance Marketing / Paid Media

Hands-on experience with Meta Ads & Google Ads

Strong analytical & optimization skills

Experience in e-commerce campaigns preferred

Interested candidates may share their CV through

Whatsapp: 9331267040

Email: [Confidential Information]