We're looking for a Senior Performance Marketer who owns search end-to-end — someone who can build, scale, and optimize high-spend Google Ads, Apple Search Ads, and Bing campaigns that drive efficient acquisition for our consumer brands. Your core mission is owning the search engine that powers a meaningful chunk of our growth: from keyword strategy and bid management to landing page conversion and incremental scale.
Equally important: you're deeply comfortable with AI as a daily operating tool. You use ChatGPT, Claude, and similar tools to accelerate keyword research, ad copy generation, SQR analysis, competitive research, and reporting. You treat AI as a performance multiplier that lets you run more experiments, faster, with sharper output — not a gimmick.
You'll directly shape the acquisition engines of multiple consumer brands and influence the performance of multi-million-dollar ad budgets. Because each Triplespeed consumer brand sits in a completely unrelated vertical, you'll get genuine strategic range — not the monotony of optimizing one account forever. This role is built to evolve: strong performers can grow into a Head of Performance role overseeing additional marketers and shaping the broader acquisition strategy across our portfolio.
About Triplespeed
Triplespeed is a fast-moving app studio — profitable, scaling multiple consumer brands toward $10M+/yr revenues, and growing rapidly month-over-month. We build direct-to-consumer brands at speed, and high-velocity performance marketing is a core part of our edge.
What you'll do
- Own search acquisition across Google Ads, Apple Search Ads, and Bing for multiple consumer brands — strategy, structure, execution, and scale.
- Build and refine keyword strategy: brand, non-brand, competitor, long-tail, and discovery — finding the pockets of efficient demand competitors miss.
- Run rigorous bid management, budget pacing, and campaign structure decisions based on ROAS, CAC, payback period, and LTV signals.
- Write and test ad copy at volume — headlines, descriptions, sitelinks, callouts — leveraging AI tools to multiply variations and iterate at speed.
- Partner with the creative team on landing page strategy and CRO — search performance lives and dies on what happens post-click.
- Mine search query reports for negative keywords, new ad group opportunities, and intent insights — and translate them into action quickly.
- Run structured experiments: bid strategies, match types, audience layering, RSAs vs. pinned variants, Performance Max vs. standard Shopping, etc.
- Develop a deep understanding of attribution, incrementality, and the real story behind reported metrics — and act accordingly when platform data is misleading.
- Build dashboards and reporting that surface what matters: efficient scale, wasted spend, and the next experiment worth running.
- Use AI tools heavily for keyword expansion, ad copy generation, SQR analysis, competitive teardowns, and reporting summaries.
- Adapt winning structures across brands — running playbooks that compound learnings instead of starting from zero each time.
- Maintain an organized account structure and deliver fast turnarounds on new launches, tests, and scaling decisions.
- Contribute to the broader acquisition roadmap — search is your home base, but you'll have a voice in the full-funnel strategy.
- Flex across wildly different brand worlds — each Triplespeed consumer brand operates in a completely different vertical, so you'll move between audiences, customer journeys, and unit economics constantly.
- (Future) Grow into a Head of Performance or senior acquisition lead role managing additional marketers and overseeing performance across brands.
Who can apply
- 3–7 years of hands-on performance marketing experience with deep ownership of Google Ads (Apple Search Ads, Bing, or programmatic search is a strong bonus).
- Proven track record of scaling search spend efficiently — you've taken accounts from low five-figure to six- or seven-figure monthly spend without ROAS collapsing.
- Hands-on experience using AI tools in your daily workflow — you've shipped real campaigns where AI accelerated your keyword research, ad copy, or analysis.
- Deep understanding of search auction dynamics, Quality Score, match types, and how Google's algorithms have shifted over the last 2–3 years.
- Strong feel for the post-click experience — you know why even great campaigns fail when landing pages don't convert, and you push for fixes.
- Must be based in Bangalore or willing to relocate.
- Direct-response, DTC, or app-install experience strongly preferred.
- Analytical, fast, iterative, and energized by a performance-driven environment.
Preferred skills
- Platforms: Google Ads, Apple Search Ads, Microsoft Ads (Bing), Google Analytics 4
- Analytics & tracking: GA4, Mixpanel, Amplitude, Looker Studio, attribution platforms (AppsFlyer, Adjust, Branch for app brands)
- AI tools: ChatGPT, Claude, Gemini — for keyword expansion, ad copy, SQR analysis, reporting, and competitive research
- Craft: Account structure, bid strategy, ad copy testing, SQR mining, negative keyword hygiene, CRO instinct, rapid iterative workflows
Prerequisite
Provide a short note on the biggest search account you've scaled (vertical, spend level, ROAS trajectory, and what you specifically owned) along with your application.
