Senior Outreach Executive Pan India

Position Title: Senior Outreach Executive – Pan India

Department: Admissions & Marketing

Location: AIMS Institutes, Bengaluru (with travel across assigned regions in India)

Reporting To: Head – Admissions & Marketing

Employment Type: Full-Time

Experience: 3–5 Years

Position Purpose

To drive student recruitment for AIMS's UG and PG programmes by building relationships with schools, colleges, counsellors, parents and prospective students across India. The role converts outreach activity into enquiries, qualified leads, applications and admissions, working closely with the Admissions and CRM teams.

Key Accountability Areas

• Lead generation and student outreach in assigned geographies
• School, college and counsellor relationship management
• Participation in education fairs, open houses and campus events
• Lead follow-up, conversion support and reporting
  
  

Key Responsibilities

Outreach & Lead Generation

• Plan and execute school and college visits, career talks, counselling sessions and education fairs in assigned regions.
• Build and maintain a network of schools, coaching centres, counsellors and influencers.
• Generate enquiries and qualified leads against monthly and seasonal targets aligned to admission cycles.
• Present AIMS's strengths accurately and ethically: programmes, accreditation, placements, faculty, infrastructure and campus life.
  
  

Events & Activations

• Support open houses, campus tours, webinars and local activations, including coordination, registrations and on-ground execution.
• Track the cost and outcome of each event and recommend improvements.
  
  

Lead Management & Conversion

• Record all leads and interactions in the CRM with correct source tagging.
• Follow up with enquiries, nurture them through calls, messages and meetings, and hand over qualified leads to the Admissions team.
• Support applicants through the application process until enrolment.
  
  

Market Intelligence & Reporting

• Gather feedback from students, parents and counsellors, and track competitor institutions, fees and campaigns in the region.
• Submit daily activity updates, a weekly performance report and a monthly outreach summary (visits, leads, applications, admissions).
• Coordinate with the Marketing team on brand-consistent materials and use only approved collateral.
  
  

Qualification & Experience

• Essential: Bachelor's degree in any discipline; Marketing, Business Administration or Communications preferred.
• Preferred: MBA/PGDM or a Master's in Marketing or Communications.
• Experience in student recruitment or admissions outreach in higher education, a university or EdTech is preferred.
• Candidates with experience in field sales or service-sector marketing will also be considered.
  
  

Required Skills

• Strong communication and presentation skills in English and Kannada/Hindi; additional regional languages are an advantage.
• Relationship building, counselling and negotiation skills.
• Working knowledge of CRM tools, MS Office and basic reporting.
• Planning and territory management, with the ability to meet targets.
• Willingness to travel extensively.
  
  

Personal Attributes

Target-oriented, proactive, self-driven, well organised, persuasive, and strong in execution.

Reporting & Working Conditions

• Reports to the Head – Admissions & Marketing, with no supervisory responsibility [or specify if the role will guide junior executives].
• Frequent travel in assigned regions, with working hours extended during admission season and events.
• Travel and related expenses are reimbursed per AIMS policy.
  
  

Role Statement

The Senior Outreach Executive builds AIMS's presence among prospective students, parents and educators in assigned regions. By generating quality enquiries and supporting conversions into admissions, the role contributes directly to sustainable enrolment growth.

Skills: management,marketing,campaigns,outreach