Senior Operations Manager

Company Description

Zoco Mediaworks Private Limited is shaping the future of hyper-local media in India by helping brands build a strong physical presence across streets, routes, and neighborhoods where consumers actually live, move, and make decisions. Through a growing network of moving and location-powered media assets, the company delivers campaigns that are visible, contextual, and deeply rooted in local behavior. Under its umbrella, brands like Bohni and Fyre Media focus on innovative transit and street-level media, making offline advertising more accountable and impossible to ignore. Bohni specializes in 3-wheeler transit advertising, while Fyre Media brings new-age transit media technology to urban environments. Together, they create a media ecosystem for brands that want to be seen consistently and meaningfully at real-world touchpoints, from high-footfall areas to last-mile routes.

Company: Fyre Media (a Zoco Mediaworks venture)

Location: Thane, Maharashtra

Job Tittle: Head of Operations / Senior Operations Manager

Experience: 6–12 years (Last-mile logistics / Delivery ops mandatory)

Role Description

This is a full-time, on-site Senior Operations Manager role based in Thane. The Senior Operations Manager will oversee day-to-day operations across hyper-local media campaigns for Fyre Media, ensuring effective planning, execution, and delivery of projects on time and within budget. Responsibilities include leading and mentoring the operations team, managing vendor relationships, coordinating with sales, client servicing, and finance teams, and implementing standardized processes and operational best practices. The role involves monitoring campaign performance, resolving on-ground issues, optimizing resource allocation, and ensuring compliance with company policies and local regulations. The Senior Operations Manager will also drive continuous improvement initiatives, support expansion into new locations, and provide regular reporting and insights to leadership.

Key Responsibilities:

LED Bike Network Operations:

• Own LED box installation, maintenance, and uptime
• Manage night-time installations, removals, and audits
• Drive preventive maintenance to reduce downtime

Rider & Field SOPs:

• Create and enforce SOPs for riders
• Ensure compliance and handle violations
• Manage attrition and misuse

City-Wise Deployment:

• Plan route-based deployment
• Manage utilization and uptime city-wise
• Own execution quality

Vendor & Hardware Accountability:

• Manage vendors and suppliers
• Define SLAs and penalties
• Control capex and repair cycles

Real-World Problem Solving:

• Handle rain, traffic, breakdowns, police issues
• Take independent late-night decisions
• Ensure zero surprises for clients

Who Should Apply:

• Ex Zomato / Swiggy / Zepto / Blinkit / Dunzo ops leaders
• Experience managing large delivery fleets
• Hands-on, street-first operators

Non-Negotiable Traits:

• Calm under chaos
• Execution-first mindset
• Loves SOPs and checklists
• Comfortable working late nights
• Zero tolerance for excuses

What This Role Is Not:

• Not a desk job
• Not a strategy-only role
• Not for comfort-seekers

Success Metrics:

• 95%+ LED uptime
• Zero client escalations
• Smooth city launches
• Sales trust ops completely

*Founder's Note:

If you have survived your worst ops nights and still love operations, this role is for you.

Interested Candidate can apply here or can drop a email to

[Confidential Information]