Senior Online Marketing Manager

Company Description

Simandhar Education is a leading provider of globally recognized finance and accounting education for students and professionals in India. As the exclusive Becker partner in India, Simandhar specializes in CPA and CMA program preparation through expert faculty and globally benchmarked content, paving the way for student achievements, including multiple World Toppers. In addition to CPA and CMA, the organization offers programs like ACCA, EA, CIA, and the innovative CAAP certification, which integrates artificial intelligence tools with accounting expertise. With a strong focus on career outcomes, Simandhar collaborates with top employers to deliver talent training and facilitate placements in global organizations, supporting over 10,000 successful career transitions to date.

Role Description

This is a full-time on-site role for a Senior Online Marketing Manager based in Hyderabad. The role involves strategizing and executing performance-driven online marketing campaigns, managing social media channels, and optimizing digital advertising efforts to drive engagement and conversions. Responsibilities include overseeing e-commerce marketing strategies, analyzing campaign performance, identifying growth opportunities, and leading a team of marketers to achieve desired business outcomes. The Senior Online Marketing Manager will align campaigns with overall organizational objectives and maintain brand consistency across digital channels.

Qualifications

• Experience and expertise in Performance Marketing, Online Marketing, and E-Commerce
• Proficiency in Social Media Marketing and Marketing strategy development
• Strong analytical skills to assess campaign performance and make data-driven decisions
• Proven ability to lead, mentor, and manage a marketing team effectively
• Excellent understanding of market trends, target audiences, and digital marketing best practices
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is an advantage
• Experience in education or EdTech sectors is a plus