Required- Experience in managing FMCG/digital brand content of 3-4 years.
Core Roles & Responsibilities
1. Catalog Management & Hygiene
- Listing & Onboarding: Manage the end-to-end process of listing new SKUs and bundles across all platforms. Ensure 100% Live status for the active portfolio.
- Master Data Management: Maintain a centralized repository of product information (weights, dimensions, FSSAI details, ingredients, and pricing).
- Inventory Sync: Coordinate with the supply chain team to ensure catalog visibility aligns with stock availability to minimize Out of Stock (OOS) listings.
2. Content Optimization (SEO & Conversion)
- Search Engine Optimization (SEO): Craft search-friendly titles, bullet points, and descriptions using high-volume keywords to improve organic rankings.
- A+ Content/EBC: Oversee the creation and upload of Enhanced Brand Content (A+) and brand stores to drive higher conversion rates (CVR).
- Visual Asset Management: Ensure all products have high-resolution, platform-compliant imagery (hero images, lifestyle shots, and infographics). For Q-commerce, focus on mobile-first assets that highlight pack size and key benefits clearly.
3. Q-Commerce Specialization
- Speed to Market: Execute rapid listing for seasonal campaigns or new launches specifically for quick-commerce timelines.
- Banner & Visibility Management: Coordinate with platform category managers to ensure brand banners and Search Bar optimizations are live during high-traffic periods.
4. Performance Tracking & Analytics
- Content Health Scores: Regularly audit PDPs (Product Detail Pages) against platform benchmarks and competitor listings.
- Share of Voice (SOV): Monitor organic and paid ranking for key category keywords.
- Feedback Loop: Analyze customer reviews and Q&A sections to update content and address common consumer pain points or misinformation.
5. Stakeholder & Agency Coordination
- Internal Liaison: Work with Brand Managers to ensure digital assets align with the overall brand guidelines and TVC campaigns.
- Agency Management: Brief and manage creative agencies for the timely delivery of digital assets (banners, videos, and infographics).
- Legal & Regulatory Compliance: Ensure all digital claims and packaging shots comply with local regulations (Legal Metrology, FSSAI).
