Job Description

Main Purpose of the Role

Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products.

Main Responsibilities

u2022 Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level u2022 Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products

u2022 Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share

u2022 Leverage information about customer segmentation, type and behaviors to inform customer engagement and account management strategies

u2022 Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network

u2022 Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points Revision A throughout the patient care journey and the role of Abbott's products in increasing quality nutrition through consultative selling dialogues

u2022 Define and deliver u2018Unique Value Proposition from the HCP's perspective (including but not limited to the positioning of Abbott brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities

u2022 Effectively deliver a consultative sales call from the perspective of the HCP (and their patients) to expand HCP's knowledge of nutritional interventions and the measurable benefits of Abbott brand products, anticipate and manage objections, and gain clear commitment to recommending Abbott products and other brand-building activities

u2022 Establish target customers and develop clear customer plans to achieve coverage, frequency and call rate objectives

u2022 Implement customer segmentation, identify new leads/customers and ensure timely reporting of daily activities as per the SFE SOP

u2022 Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP

u2022 Collaborate with cross-functional teams (Marketing, SFE, CRM, etc..) to support patient education regarding nutrition and Abbott brands, to influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience

u2022 Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the Sales Manager

u2022 Act in alignment with compliance and regulatory expectations

Education Level Major/Field of Study Graduate Medicine, science, pharmaceuticals/ nutrition

Minimum of 1 years experience in Pharma/Nutrition Industry
Upto 5 years experience for Grade 12 and 5+ years experience for Grade 13
Should achieve a 60% in the written test
Has excellent product knowledge and is able to translate that knowledge into effective in-clinic performance
Good understanding of nutrition science
Ability to establish connect and develop contacts and relationships, with ease
Knows his numbers well and is an good team player collaborates where possible