Senior Medical Representative - Healthcare Equipment Sales

Title: Senior Medical Representative - Healthcare Equipment Sales

Location: Delhi

Experience: 

• 4-7 years of field sales experience in medical devices, healthcare equipment, diagnostics, pharmaceutical sales, or healthcare services.
• Proven experience in referral generation and business development.

Industry Preference:

Healthcare Equipment, Medical Devices, Audiology, Diagnostics, Hospitals, Pharma, Healthcare Services, Insurance, or other referral-driven healthcare businesses.

Role Objective::

Senior Medical Representatives responsible for expanding the referral network and driving business growth for hearing healthcare solutions.

The role is field-based and requires extensive interaction with healthcare professionals, hospitals, clinics, and institutional partners to generate patient referrals and promote hearing assessment and hearing aid solutions.

Key Responsibilities:

• Develop and expand referral networks among healthcare professionals and institutions.
• Build strong relationships with ENT specialists, physicians, pediatricians, audiologists, hospitals, clinics, diagnostic centres, senior-care facilities, NGOs, and corporate healthcare partners.
• Promote Priority Hearing's products and services, including hearing assessments, hearing aids, cochlear implant support services, and audiology solutions.
• Conduct regular field visits to healthcare providers and referral partners.
• Generate patient referrals and ensure smooth coordination between referral sources and Priority Hearing centres.
• Identify and develop new business opportunities and untapped geographical markets.
• Organize and support hearing screening camps, awareness programs, health talks, and institutional engagement activities.
• Track referral performance from source generation through consultation, conversion, and revenue realization.
• Reactivate inactive referral partners and strengthen existing relationships.
• Maintain accurate daily call reports, field activity records, and referral MIS.
• Collaborate closely with audiologists and centre teams to maximize patient conversion.
• Consistently achieve monthly referral, patient acquisition, and revenue targets.
• Uphold ethical standards and compliance in all interactions with healthcare professionals and institutions.

Key Performance Indicators (KPIs):

• New Referral Sources Activated
• Active Referral Sources Managed
• Referral Patients Generated
• Referral-to-Appointment Conversion Rate
• Referral-to-Sale Conversion Rate
• Revenue Generated
• Average Revenue per Referral Source
• Productive Field Visits and Meetings
• Dormant Referral Source Reactivation
• Monthly Sales Target Achievement

Candidate Profile:

The ideal candidate should be:

• Highly energetic and self-motivated
• Excellent at relationship building and networking
• Strong communicator and presenter
• Target-driven with a proven sales track record
• Persistent and proactive in follow-ups
• Professional and well-groomed
• Comfortable meeting doctors, hospital administrators, and senior healthcare professionals
• Strong in territory management and business development
• High integrity and ethical conduct

Preferred Background:

• 4-7 years of field sales experience in medical devices, healthcare equipment, diagnostics, pharmaceutical sales, or healthcare services.
• Established network with doctors, hospitals, clinics, and healthcare institutions in Delhi NCR.
• Proven experience in referral generation and business development.
• Familiarity with healthcare sales processes and stakeholder management.