Senior Media Buyer

Company Description

strongmetrics is a modern platform that empowers smarter mobile acquisitions through advanced audience targeting and AI-assisted technology. By seamlessly blending data-driven insights with innovative solutions, we deliver exceptional campaign performance and ROI. With a focus on precision targeting, we are dedicated to providing impactful advertising strategies that elevate brands to unprecedented success. Join our mission to redefine the advertising landscape through innovation and excellence.

Role Description

This is a full-time, on-site role for a Senior Media Buyer, located in Gurugram. The Senior Media Buyer will be responsible for planning, executing, and optimizing media buying strategies across various platforms to improve campaign performance and maximize ROI. Day-to-day tasks include analyzing data, collaborating with media planners and strategists, negotiating ad placements, and ensuring campaigns meet client performance goals. This role requires a proactive and analytical professional who can confidently manage budgets and adapt to evolving industry trends.

Qualifications

• Strong skills in Media Planning and Media Buying to effectively allocate budgets and optimize ad performance (Google, Meta Ads)
• Proficient in Media Strategy and Analytical Skills to develop and assess campaign effectiveness and ROI
• Excellent Communication skills to collaborate with internal teams and external partners
• Experience with performance marketing tools, platforms, and metrics is highly desirable
• Proven ability to manage multiple campaigns and deliver results under tight deadlines
• A Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
• Familiarity with programmatic advertising and digital media channels is an advantage