Company Description
MiM-Essay is the world's leading study abroad consulting service specializing in business degrees. We focus on helping candidates achieve admissions to programs like MBA, Masters in Management, Finance, Engineering Management, and Marketing. With over 10,000 students served and a 97% success rate, we provide end-to-end services including school selection, essay preparation, resume and LOR editing, interview preparation, scholarship assistance, and more. Our team comprises dedicated alumni consultants and a supportive backend team. With a track record of securing over 10 million euros in scholarships and placements in top-tier schools, we strive to make aspirations a reality for our clients.
About the Role
We're seeking a Meta Ads expert with deep expertise in Facebook, Instagram, and Messenger advertising to drive our lead generation and growth strategy. You'll own our Meta advertising campaigns (70% of your focus) while supporting our Google Ads initiatives (30%) to deliver measurable ROI for our B2B SaaS products.
If you live and breathe Meta's advertising platform, understand the nuances of creative testing, and can consistently deliver cost-effective leads, we want to hear from you.
Key Responsibilities
Meta Ads Campaign Management (Primary Focus)
- Plan, launch, and scale lead generation campaigns across Facebook, Instagram, and Messenger
- Develop and execute advanced audience strategies using Custom Audiences, Lookalike Audiences, and Advantage+ campaigns
- Design and implement creative testing frameworks for ad copy, visuals, video content, and ad formats
- Master Meta's conversion tracking, pixel implementation, and attribution models
- Optimize campaigns daily using Meta Ads Manager to improve CPL, CPA, and ROAS
- Stay ahead of Meta platform updates, algorithm changes, and new features
Google Ads Support (Secondary Focus)
- Manage Google Search and Display campaigns to complement Meta efforts
- Support YouTube advertising initiatives and optimization
- Ensure proper tracking and attribution across Google platforms
Performance Analysis & Optimization
- Conduct sophisticated A/B and multivariate testing on targeting, creatives, placements, and bidding strategies
- Analyze campaign data to extract actionable insights and identify scaling opportunities
- Build custom dashboards and reports in Google Sheets to track performance metrics
- Present weekly performance reviews with data-driven recommendations
Creative Strategy & Collaboration
- Write persuasive ad copy tailored to different audience segments and funnel stages
- Collaborate with designers on static and video ad concepts that stop the scroll
- Analyze competitor creative strategies using Facebook Ads Library
- Work closely with the marketing team to align paid social with broader campaigns
Required Qualifications
Meta Ads Expertise (Must Have)
- Minimum 3 years of hands-on experience managing Meta Ads campaigns with proven results
- Deep understanding of Meta's Business Manager, Ads Manager, and Events Manager
- Proven track record of scaling campaigns from 50K/month to 5L+/month budgets
- Expert-level knowledge of Meta pixel implementation, custom conversions, and API integration
- Strong experience with dynamic creative, Advantage+ shopping/app campaigns, and catalog ads
- Demonstrated success in lead generation campaigns for B2B or education sectors (preferred)
- Understanding of iOS 14+ changes and privacy-focused attribution strategies
Google Ads Knowledge (Good to Have)
- Working knowledge of Google Ads (Search, Display, or YouTube)
- Basic understanding of Google Analytics and conversion tracking
- Experience with responsive search ads and audience targeting
Technical & Analytical Skills
- Advanced proficiency in Google Sheets/Excel for data analysis and reporting
- Strong understanding of conversion funnel optimization and landing page best practices
- Experience with CRM integration and lead tracking systems
- Analytical mindset with ability to translate data into creative and targeting strategies
Soft Skills
- Excellent copywriting skills with understanding of persuasion principles
- Creative problem-solving approach to campaign challenges
- Self-driven with ability to work independently and manage multiple campaigns
- Clear communication skills for presenting insights to stakeholders
What Success Looks Like in This Role
- Consistently deliver qualified leads at or below target CPA
- Scale monthly ad spend while maintaining or improving efficiency metrics
- Develop winning creative frameworks that outperform benchmarks
- Build robust testing roadmaps that continuously improve performance
- Provide actionable insights that inform broader marketing strategy
