About the Role:
In this role as a Senior Marketing Technologist , you will:
- Partner with Marketing Activation teams to manage operational Eloqua components such as lead routing , complex segments, programs, CDOS, reports , forms and more .
- Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives.
- Develop strong partnerships with Demand Gen, Marketing Operations, Tele-sales and Business Development Operations and other team members in Commercial Excellence and the Enterprise Digital Team.
- Establish, create and maintain documentation.
- Adopt new mar-tech including Treasure Data and Workfront to manage and design systems to benefit marketing processes and efficiencies.
- Be the front line for troubleshooting any Eloqua or Mar-tech related issues. Manage ticketing and troubleshooting.
- Gain skills to become Eloqua point of contact and consult cross-functional teams on mar-tech capabilities.
- Utilize Salesforce and Tableau to produce reporting that demonstrates program impact to marketing pipeline.
- Manage Eloqua programs: monitor program flows, errors and provide recommendations and/or take actions to improve and create process documentation.
- Proactively collaborate cross-functionally to ensure flawless execution of marketing campaigns.
- Learn new marketing technologies, develop expertise and optimize operational workflows.
- Manage integration set-up and maintenance and support end user onboarding and training.
- Embrace agile marketing practices to efficiently manage workflow of demand generation delivery activities and tasks.
About You:
You re a fit for the role of Senior Marketing Technologist if your background includes:
- Bachelor s degree required.
- 6 - 8 years of working in a similar capacity with mar-tech, driving programs that automate processes.
- The role requires the candidate to work from 2 pm IST - 11 pm IST.
- Intermediate proficiency in marketing automation and CRM: strategies, tactics, best practices, project management and proven results.
- Certification preferred in CRM and Marketing Automation, Salesforce and Eloqua preferred.
- Experience with APIs preferred.
- Excellent independent project management and self-starter skills with a curiosity to apply AI use cases across a variety of work.
- Experience working in cross-functional team matrixed organization and with project management tools such as JIRA, SharePoint , Workfront, or Microsoft Azure.
- Ability to build high-level reporting in Excel using formulas and Pivot Tables.
