Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.
For over 50 years our work has guided the decisions of the world's most influential energy producers, utilities companies, financial institutions and governments.
Now, with the world's energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That's why we've redefined what's possible with Intelligence Connected.
By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.
This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence whether planning days, weeks, months or decades ahead.
Wood Mackenzie
Intelligence Connected
WoodMac.com
Wood Mackenzie Brand Video
Wood Mackenzie Values
- Inclusive we succeed together
- Trusting we choose to trust each other
- Customer committed we put customers at the heart of our decisions
- Future Focused we accelerate change
- Curious we turn knowledge into action
Company
Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.
Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.
We have over 2,300 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world's transition to a more sustainable future.
Role Purpose
The Marketing Performance and Analytics team are recruiting a Senior Marketing Operations Manager to optimize our marketing technology stack and processes to drive campaign effectiveness. Reporting to the VP, Marketing Performance & Analytics, you will lead a small team while developing our marketing automation capabilities, particularly Pardot, to support our growth targets.
This role requires close collaboration with senior stakeholders and our Digital teams to prioritize high-impact initiatives and maximize our MarTech investments.
Main Responsibilities
- Act as product lead for Marketing Technology platforms (Asana, GlobalMeet, Cognism, Pardot and others), maximising value and return on investment.
- Own and deliver the Martech enhancement roadmap to support effective, data-driven marketing campaigns.
- Partner with Marketing Analytics to drive innovation through insight-led decision-making.
- Collaborate with senior stakeholders to identify, prioritise, and implement high-impact operational improvements.
- Identify and implement new marketing technologies where required.
- Lead and develop a small team, embedding personal development plans and continuous improvement in ways of working.
- Develop, document, and improve marketing processes, including training, onboarding, and offboarding.
- Enhance Asana reporting and analytics to improve team efficiency and optimisation.
- Develop and maintain MarTech documentation and standards.
- Build and optimise HTML email templates and upskill colleagues in best practice.
- Ensure effective adoption of marketing technologies through training, governance, and process improvement.
- Work with Privacy and Procurement to ensure GDPR compliance and approval of new technologies and processes.
- Drive the adoption of AI within Marketing Operations and the wider team.
- Monitor industry trends and emerging technologies to maximise the use of data and marketing platforms.
About You
To be successful in this role you will be an experienced leader with at least 7 years experience in the Marketing Operations space. You should have extensive experience in leading the development of how Marketing technology is used, whilst demonstrating examples of enhancing operational processes to increase impact and ROI. You will require experience of working with a range of senior stakeholders to identify the most impactful projects, whilst being hands on with technology.
- Expert in using Pardot for automation and utilising lead scoring or similar technologies such as Eloqua or Marketo.
- Holder of Pardot certification or alternative automation certification.
- Proven experience working in a B2B marketing role.
- Experience of using a range of Marketing technology such as Dreamdata, GA4, Salesforce, Cognism/ZoomInfo/Dun & Bradstreet, 6Sense, with examples of new implementations.
- Experience managing global teams with diverse skill sets.
- Experience in building, mentoring and coaching a team whilst building personal development plans for career growth.
- Experience of using HTML to develop and build email templates
- Strong experience in leadership & change management.
- Demonstrable experience of using AI to develop use of technology within a Marketing department.
- Excellent stakeholder and project management skills, with the ability to focus on the highest value tasks which will drive the biggest impact.
- Excellent communication skills both written and verbal.
- Excellent ability to influence senior stakeholders.
- Experience with onboarding and supporting RFP processes for new Marketing technologies.
- Excellent commercial acumen, with the ability to understand the wider impact of projects and identify opportunities.
- Ability to translate business objectives into goals, operational requirements and measurements.
- Demonstrated experience of senior stakeholder management.
- Strong problem-solving skills and the ability to think creatively & drive innovation
- Knowledge of the energy & commodity markets will be beneficial
Expectations
- We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future.
- The nature of this role precludes it from consideration for part-time or flexible working arrangements
- Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
