Senior Marketing Manager

Location- Bhopal

Total Experience- 10+ years

Key Responsibilities

• Develop and execute marketing strategies for software products.
• Drive brand positioning, product marketing, and go-to-market (GTM) strategies.
• Lead digital marketing, demand generation, and lead generation campaigns.
• Conduct market research and competitive analysis to identify growth opportunities.
• Align marketing initiatives with sales objectives to improve customer acquisition and revenue.
• Manage marketing budgets, campaign performance, analytics, and ROI.
• Leverage CRM, marketing automation, and AI tools to optimize marketing effectiveness.
• Develop marketing collateral, case studies, and sales enablement materials.

Required Skills

Primary Skills:

• Strategic Marketing Planning and Execution
• Brand Strategy and Positioning
• Go-to-Market (GTM) Strategy
• Product Marketing and Value Proposition Development
• Market Research and Competitive Analysis
• Digital Marketing and Demand Generation
• Marketing Analytics and Budget Management
• Understanding of ERP, AI/ML, Cloud, SaaS, and Software Products

Secondary Skills:

• Team Leadership and Cross-functional Communication
• SEO, Social Media, and Website Management
• PR, Events, Webinars, and Conference Management
• Marketing Collateral and Customer Case Studies
• MS Office and AI Tools