Senior Marketing Manager

Profile hiring for Sr. Marketing Manager

Department: Marketing

Location: BKC

Whom are we looking for

We are seeking a Senior Manager - Marketing with excellent analytical skills who can develop and

implement digital & offline marketing strategies that promote Treelife's brand and services across

primarily digital platforms.

What will be your key responsibilities

• Develop and implement strategies for all marketing, branding, and communication initiatives, including communications and creatives
• Implement digital marketing campaigns on/via social media channels, email/newsletters, SEO/SEM (paid & organic), demand generation, lead generation, etc.
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department;
• Track the effectiveness of various campaigns and make course corrections as required including MIS reporting, data analytics;
• Work with the internal team and external agencies and monitor KPIs;
• Monitor competition (social numbers, PR, acquisitions, pricing changes, and new products and features)
• Develop content marketing strategies to create engaging and valuable content that attracts and retains our target audience.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material);
• Identify opportunities for improving website and landing page conversion rates and implement strategies to enhance user experience.
• Work with internal stakeholders to brainstorm new and innovative growth strategies.
• Identify opportunities to reach new market segments and expand market share;

What all do we curate in content

• LinkedIn Posts
• Newsletters
• Blogs
• Webinars
• Case Studies
• Carousel/Infographics
• Interactive Content/Polls
• Reports
• Summarize, repackage, and repurpose curated content for different platforms.

What are the key requirements for the role

• Minimum of 4-6 years of experience in digital marketing, with at least 3 years in a leadership role
• Proven track record of developing and implementing successful digital marketing strategies in the B2B space
• Strong understanding of SEO, SEM, social media marketing, content marketing, email marketing,
• B2B Lead generation, and online advertising
• Proficiency in using digital marketing tools and analytics platforms
• Must have reported to the founders in their earlier stints
• Experience in the startup space is preferred
• Excellent presentation and negotiation skills
• Strong interpersonal skills for building and developing great client relationships
• Result-oriented and collaborative approach with a laser focus on clients
• Self-starter, high on initiative and confidence to start things from scratch