About Kerry
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the role
The Senior Marketing Manager, Proactive Health, MISA, is a core member of the global proactive health marketing team and a key collaborator across the MISA marketing organization. This role drives growth & in market activation across all ProActive Health EUMs, including Pharma, Supplement, Functional Food & Beverage, Pet & Clinical Infant & Medical adult nutrition (CIA) across the MISA region. The role will prioritise a focus in Pharma & Supplement EUMs in the Southwest Asia (SWA) Subregion, especially India & Bangladesh - identifying opportunities, shaping strategies, and executing plans in partnership with global, regional, and local cross-functional teams.
You will gather and synthesize consumer, category, customer, and competitor insights to define and advance the MISA Proactive Health EUM strategies. Responsibilities include translating category strategy & implementing go-to-market plans, external campaigns, sales enablement content, customer engagement initiatives, and account-based marketing programs. As part of the MISA Proactive Health commercial pod, you will play a critical role in defining where to play and how to win.
The ideal candidate has a proven track record in B2B marketing, with experience in pharma &/or nutraceuticals, and expertise in product positioning, market trend analysis, and consumer insights. Strong leadership in value positioning of nutritional ingredients and a passion for the sector are essential. Success requires effective collaboration with global, regional, and local teams, along with a flexible, proactive mindset to thrive in the dynamic APMEA region.
Key Deliverables / KPI's
- Insight driven MISA EUM Growth Strategies and Marketing Plans with a focus on Pharma & Supplements in the SWA sub-region, ensuring alignment with global strategies and regional market relevance.
- High impact campaigns, commercial collateral & best in class customer engagements to strengthen relationships and drive impact.
- MISA Proactive Health EUM growth & financial metric delivery & pipeline growth
Key responsibilities
- Drive consumer & market intelligence and competitive insights across MISA to inform strategic decisions and shape category priorities.
- Define and execute growth strategies by identifying high-potential opportunities through rigorous analysis, market sizing & mapping, and investment evaluations.
- Partner with commercial teams to unlock key growth levers, build volume plans, and unlock robust pipeline for short- and long-term success.
- Collaborate on M&A initiatives, providing market evaluations, business rationale, and integration plans to accelerate portfolio expansion.
- Develop and implement the MISA PAH EUM marketing plan with measurable outcomes, ensuring alignment with global strategies and regional relevance.
- Lead high-impact campaigns, digital initiatives, concepts and trade show activations to generate leads and pipeline, strengthen brand presence and drive engagement & thought leadership.
- Create insight-driven value propositions and tailored customer experiences, delivering best-in-class customer engagements, virtually and in person.
- Manage regional launches and rollouts of global innovations in partnership with commercial and global marketing teams.
- Deliver content strategy and presence at key conferences, trade shows, and scientific events to reinforce market leadership.
- Partner with commercial team to develop account plans aligned with category strategy to achieve specific goals and foster strategic customer partnerships.
- Provide clear reporting and performance insights to senior stakeholders, ensuring transparency and accountability.
- Set vision and direction for marketing activations including lead generation, thought leadership programs & digital optimization to achieve KPIs and accelerate growth.
Qualifications and skills
- Bachelor's degree in marketing, Business or equivalent with at least 10+ years of marketing experience.
- B2B marketing experience, preferred in a global organization.
- Experience in pharma /or supplements / nutraceutical industry, pharma experience in life sciences, biopharma, agbio, or probiotics strongly regarded.
- Excellent communication skills with fluency in English, and able to facilitate and collaborate across a diverse stakeholder base.
- Strategic planning experience, strong project management skills, commercial and business acumen
