Senior Marketing Manager- Premium Real Estate

Job Title:Senior Marketing Manager- Premium Real Estate

Location: Bhubaneswar, Odisha

Experience Required: Minimum 7 years

Industry Preference: Real Estate (Tier 1 / Tier 2 cities); Hospitality Sales professionals may also apply

We are seeking an experienced Marketing Manager with a strong background in real estate marketing and sales operations to lead and manage end-to-end marketing functions. The role demands deep understanding of the Bhubaneswar real estate market, hands-on experience in pre-sales, post-sales, CRM-led lead management, and the ability to build and manage a robust Channel Partner (CP) network.

This position requires a professional with a pleasing personality, excellent communication skills, strong discipline, and a customer-first mindset.

• Develop and execute comprehensive marketing strategies for residential and mixed-use real estate projects.
• Plan and manage project-wise marketing campaigns (digital, offline, on-ground activations).
• Coordinate with branding agencies, digital marketing teams, and creative partners to ensure consistent brand messaging.
• Monitor marketing budgets, ROI, and campaign performance metrics.

• Oversee pre-sales operations including lead generation, qualification, nurturing, and allocation.
• Ensure seamless handling of leads through CRM platforms (HubSpot, Salesforce, or equivalent).
• Track lead sources, conversion ratios, and optimize funnel performance.
• Train and guide pre-sales teams on scripts, follow-ups, and customer engagement best practices.

• Work closely with the post-sales team to ensure smooth customer onboarding, documentation, and handover processes.
• Ensure customer satisfaction through structured communication and timely resolution of concerns.
• Coordinate with legal, accounts, and operations teams for agreement execution and milestone communications.

• Build, expand, and manage a strong network of Channel Partners, brokers, and real estate consultants.
• Design CP engagement programs, incentive structures, and regular briefing sessions.
• Conduct CP meets, project walkthroughs, and sales enablement presentations.
• Ensure transparent communication and healthy long-term relationships with CPs.

• Maintain strong awareness of Bhubaneswar real estate micro-markets, pricing trends, competitor projects, and buyer behavior.
• Track new launches, regulatory changes, and infrastructure developments impacting demand.
• Provide regular market insights and competitive analysis to management.

• Lead and mentor marketing, pre-sales, and CRM teams.
• Set clear KPIs, conduct performance reviews, and ensure team discipline and punctuality.
• Ensure a polite, professional, and customer-friendly culture across all customer touchpoints.

• Minimum 7 years of experience in real estate marketing with reputed developers or brokerage firms in Tier 1 or Tier 2 cities.
• Strong exposure to pre-sales, post-sales, CRM systems, and lead lifecycle management.
• Proven experience in Channel Partner network creation and management.
• Sound understanding of the Bhubaneswar real estate market, localities, buyer segments, and pricing dynamics.
• Excellent verbal and written communication skills.
• Pleasing personality, highly professional, punctual, and courteous in client interactions.
• Strong coordination skills with internal teams and external stakeholders.
• Candidates from Hospitality Sales with relevant CRM, customer handling, and channel management experience may also apply.

• Real Estate Marketing & Sales Operations
• CRM & Lead Management Systems
• Channel Partner Management
• Market Research & Competitive Analysis
• Customer Relationship Management
• Team Leadership & Cross-functional Coordination
• Strong Presentation & Negotiation Skills

• Opportunity to work with a growing and quality-focused real estate organization
• Strategic role with direct impact on business growth
• Professional work culture with long-term growth prospects

Note: Only candidates with relevant experience and strong local market understanding of Bhubaneswar will be considered.