Senior Marketing Manager
Function: Marketing | Location: New Delhi
Step Into the World of Nicobar
Founded in 2016 by Simran Lal and Raul Rai, Nicobar is a modern, mindful, design-led lifestyle brand from India.
We're reimagining a modern Indian way of living, dressing, and looking at the world—rooted in culture, shaped by design, and guided by intention. At Nicobar, we believe in culture as much as commerce, and that how we build is just as important as what we build.
Our studio is tucked away in Tulsi Farms, Chhatarpur, Delhi. Nestled among trees, seasonal gardens and a citrus grove, we lovingly call it the Treehouse. It earned its name when our architect reworked the blueprint to protect every single tree on the land. It's a space where creativity brims and energy flows.
If you're drawn to thoughtful design, a youthful and nourishing team culture, and if the desire to Build the World's Most Loved Indian Brand resonates with you—we'd love to hear from you.
Follow our journey:Instagram | LinkedIn | Nicobar.com | Watch our Co-founders, Raul & Simran talking about Nicobar
YOUR ROLE
This role sits at the intersection of brand strategist, growth marketer, content thinker, and project leader. You should be able to seamlessly move from crafting a compelling campaign narrative to interpreting performance dashboards, ensuring every marketing initiative strengthens the brand while delivering measurable business outcomes. You will be responsible for how Nicobar shows up across our channels, and for ensuring that every asset you create is as considered as the brand itself.
You will hold the balance between brand story-telling and commercial impact.
WHO ARE YOU
You understand how people discover, experience, and buy from a brand online. You know how to build high-performing campaigns across digital channels and create a website experience that is as thoughtful and insightful. You balance data with instinct, move comfortably between strategy and execution, and are relentless about optimisation. You care as much about the customer journey as you do about the numbers behind it.
WHAT YOU WILL OWN
Performance Marketing Strategy (40%)
- Develop and execute integrated marketing campaigns across all verticals.
- Lead brand storytelling to strengthen brand perception.
- Partner with the Performance Marketing team to improve creative effectiveness, customer acquisition and conversion.
- Build and scale creator content to support paid growth via partnerships.
- Stay updated with changes/trends and what competitors are doing
Customer Retention (30%)
While acquiring new customers is pivotal for any brand, retaining and engaging with our existing customers and enhancing their experience lies at the heart of Nicobar. Below are some of the key initiatives we have launched:
- Enhancing PDP experience to communicate the premiumness of the brand, detailing of the product.
- Drive and grow loyalty program for Nicobar
Website Strategy (20%)
- Lead brand storytelling across the website to strengthen brand perception.
- Own the website content strategy across homepage, collection pages, product pages and campaign landing pages to deliver a best-in-class brand experience.
- Partner with the Digital & Tech/Product team to improve creative effectiveness, customer acquisition and conversion.
- Analyse campaign and website performance to generate insights and optimise future marketing efforts.
- Stay ahead of consumer, cultural and industry trends to identify new growth opportunities.
Nicobar Islands Partnership (10%)
Nicobar Island partnership is an initiative led by our Founder, Simran Lal and is critical to the brand.
- Identify partners or organisations to work with which can create employment opportunities or lead to the welfare of the communities based out of the Nicobar Islands.
WHERE YOU WILL COLLABORATE & PARTNER
- Head of Brand & Marketing — primary reporting line; aligns on strategy, calendar, and priorities across brand objectives.
- Digital & Performance Marketing — ensures growth and strategy are aligned across platforms.
- Consumer Experience — coordinates on all touchpoints for existing customers; plan for new customers.
- Design & Merchandising — works closely on product development, inventory planning, and sell-through targets.
- Visual Communication & Photography — ensures all assets, creatives, and collateral are on-brand.
KPIs OWNED
Performance Marketing
- Build the creative strategy month-on-month with a clear brief for photography/design and copy.
- Ensure creator content is delivered in time for launches or as per strategy.
- Ensure creatives are reviewed and delivered timely to the performance marketing team.
- Keep track of performance along with the performance marketing team and make reports/changes accordingly.
- Tracking and suggesting new ad formats.
Website Strategy
- Build website strategy month-on-month with a clear brief for photography/design and copy.
- Keep track of performance for each launch and maintain a report.
- Keep track of weekly performance of website and maintain a report with clear learnings.
- Ensure learnings are discussed with digital team and communicate it to brand & marketing head and visual communication team.
Customer Retention & Partnerships
- Ideating and executing improvisation on PDP to enhance customer experience and tracking uplift in add to cart and sales.
- Planning monthly communication to Voyagers - Nicobar's loyalty program and maintaining reports and performance
- Implementing new ideas to grow revenue from Voyagers
- Planning monthly communication and growth of The Gifting Concierge Service.
- Ideating and executing ideas to build relationship with the people of Nicobar Islands.
WHAT SUCCESS LOOKS LIKE
- Nicobar's digital presence feels unmistakably Nicobar — every campaign, page, and touchpoint carries the same intention and craft as the physical brand.
- Marketing and brand feel like one motion, not two — storytelling and performance reinforce each other instead of pulling in different directions.
- The website works as hard as it looks good — a seamless, considered experience that converts without ever feeling transactional.
- Customers stay because they want to, not because they're chased — retention and loyalty grow through genuine engagement, not just outreach.
- Decisions are backed by data, but never driven only by it — instinct and insight work together to keep the brand distinctive.
- Growth happens without dilution — as Nicobar scales its reach, the brand stays as intentional as it was on day one.
