Senior Marketing Manager

INCUS is a daily-defence skincare brand built for Indian men, launching May 2026. The hero product is a clinically formulated SPF 50 PA++++ sunscreen using a modern UV filter stack (Tinosorb S, Uvinul A Plus, Uvinul T 150, Niacinamide) — engineered for Indian heat, sweat, and the 30 seconds men actually have in the morning. Premium positioning, ₹349 hero, with a ₹149 trial tube as the entry point. INCUS sits at the intersection of clinical credibility and male daily-use behaviour, solving for a category gap where grooming brands are male-coded but weak on formulation, while science-led brands are formulation-strong but not built around the male occasion. The brand is founded by Shivam Khanna, who previously built and exited eské, a premium D2C leather goods brand. INCUS is being built with a small, hands-on team that values clarity, speed, and craft.

Role Description

This is a full-time on-site role for a Marketing & Content Associate based in Mumbai. The Marketing & Content Associate will own the day-to-day execution of INCUS's content and community engine from pre-launch through the first year. Day-to-day responsibilities include running the @incuscare Instagram account, shooting and editing organic content with the founder (Reels, Stories, BTS, founder POV), writing captions and short-form copy, briefing and seeding creators, managing the content calendar, and tracking weekly engagement and growth metrics. The role also involves coordinating with creators and vendors, supporting community management across DMs and comments, and ensuring the brand voice ships consistently across every touchpoint. Brand strategy and paid media sit with the founder (with fractional performance support); this role owns content execution and velocity.

Qualifications

• 2–5 years of experience at a D2C beauty and personal care (BPC) brand based in Mumbai
• Hands-on experience running Instagram for a BPC brand — posts, Reels, Stories, community
• Proficiency shooting and editing iPhone-grade content using tools like CapCut, InShot, or similar
• Strong writing skills across captions, hooks, and short-form copy in English
• Comfortable being on camera occasionally and behind it most of the time
• Demonstrable taste in content — can show three pieces of work and articulate what worked
• Familiarity with creator outreach, seeding, and partnership coordination
• Working knowledge of Instagram Insights, basic engagement metrics, and content performance analysis
• Familiarity with running Meta and Google ad campaigns (campaign setup, creative briefing, ROAS basics) is a plus but not required — performance marketing will be supported separately
• Genuine interest in men's skincare, grooming, or lifestyle content; or a clear willingness to immerse fast
• Builder mindset — comfortable with ambiguity, hungry to ship, doesn't wait to be told what to do twice
• Past experience at a recognized D2C BPC brand (Mamaearth, Plum, Pilgrim, Foxtale, The Derma Co, Minimalist, Dot & Key, Bombay Shaving Co, Sugar, MyGlamm, Nykaa, Mcaffeine, WOW Skin Science, or similar) is required
• Personal Instagram or LinkedIn presence demonstrating understanding of content is a plus
• Bachelor's degree preferred but not required; portfolio and shipped work matter more