Senior Marketing Manager I FMCG I Delhi

Hiring: Senior Marketing Manager – FMCG

New Delhi, GT Road

Key Responsibilities:

• Lead brand marketing strategy across online + offline channels

• Own ATL, BTL, digital, social media & consumer activation initiatives

• Develop and execute brand campaigns to drive awareness, consideration & sales

• Drive trade marketing strategy across GT, MT, modern trade & key accounts

• Work closely with sales & distribution teams to translate brand strategy into market execution

• Own consumer insights, category trends & competitor analysis to identify growth opportunities

• Develop annual marketing plans, brand calendars & campaign budgets

• Drive product launches, new SKU introductions & portfolio growth

• Build strong in-store visibility, merchandising & point-of-sale execution

• Lead agencies and external partners across creative, media, digital, activation & PR

• Track brand health, campaign ROI, market share & marketing effectiveness

• Partner with leadership on overall business growth, revenue and profitability objectives

What We're Looking For:

• 9–13 years of experience in FMCG marketing / brand management

• Strong experience with established FMCG brands, preferably food, staples or consumer products

• Proven track record across brand marketing + trade marketing

• Strong understanding of both offline and digital/online marketing

• Experience managing 360° marketing campaigns from strategy to execution

• Strong exposure to GT, MT, modern trade & retail marketing

• Experience working closely with sales, distribution, product and commercial teams

• Strong consumer orientation with the ability to combine brand building with business results

• Candidates from leading Indian or multinational FMCG companies preferred

• Strong analytical, communication, stakeholder management & agency management skills

Why This Role:

• Opportunity to take end-to-end ownership of a growing FMCG brand

• High visibility and direct impact on brand growth & market expansion

• Build and shape the marketing function, strategy & execution roadmap

• Work across brand, digital, trade and consumer marketing

• • Opportunity to play a key role in taking the brand to the next stage of scale