Senior Marketing Manager

Company Description

Hamilton Research & Technology Private Limited (HART) is a technology company specializing in retrofit solutions for aluminum smelters, combining deep process domain expertise with AI to drive self-reliance, profitability, and sustainability for its clients. As a subsidiary of S&S Power, HART draws on global engineering and technology capability to deliver smart pot controllers, advanced heat regulation systems, superheat measurement solutions, and customized hardware and software services.

HART's core value proposition is process efficiency that translates directly into client financial performance — plants running HART systems and healthy operating practices, consistently operate above the global average pot efficiency of 94%, with energy consumption often reduced to 12,900–13,500 units per ton of aluminum produced, ahead of industry norms. A hands-on team of in-house engineers works closely with clients to convert proprietary black-box control systems into configurable, transparent open-box solutions, backed by compatible spares and modules that extend equipment life.

At its core, HART is driven by a simple belief: the aluminum industry doesn't have to choose between profitability and the planet. Every retrofit, every efficiency gain, and every unit of energy saved is a step toward a lower-carbon future for one of the world's most energy-intensive industries — and we're looking for people who want their work to count toward that.

Role Description

The Senior Marketing Manager is a full-time, on-site role based in Kolkata, leading HART's marketing strategy and execution. This role owns brand positioning, go-to-market planning, and integrated campaigns that communicate HART's retrofit solutions, AI capabilities, and sustainability impact to the global aluminum industry.

Core responsibilities include building and executing marketing plans across digital and offline channels, coordinating product marketing with HART's technical and sales teams, and producing targeted content and collateral for clients and partners. The role also covers market and customer insight analysis, budget and vendor/agency management, and performance tracking to improve demand generation and lead conversion. The Senior Marketing Manager will support long-term client relationships through thought leadership, industry events, and consistent, value-driven communication with plant owners and technical decision-makers.

Beyond brand and demand generation, this role is an opportunity to tell a genuinely important story — how AI and engineering are helping one of the world's most carbon-intensive industries clean up its footprint without sacrificing output or profitability. For a marketer who wants campaigns that mean something beyond clicks and MQLs, this is that role.

Qualifications

• Demonstrated expertise in marketing strategy, brand management, and campaign planning in B2B, industrial, or technology sectors
• Strong digital marketing skills — SEO/SEM, marketing automation, social media, and performance analytics
• Experience in product marketing, positioning complex technical solutions, and building customer-focused value propositions
• Proficiency in content development across formats — presentations, case studies, web copy, white papers, and sales collateral
• Ability to conduct market research, competitive analysis, and customer segmentation to inform data-driven strategy
• Proven track record in demand generation and lead nurturing, working closely with sales and engineering teams
• Strong communication, stakeholder management, and leadership skills, with experience mentoring or managing team members
• B.E./B.Tech in Engineering with a Master's in Marketing, Business Administration, or Business Development; experience marketing technical or industrial products (automation, controls, or capital equipment) is highly desirable
• Comfortable working in a dynamic, fast-paced environment, balancing multiple priorities across technical, sales, and client-facing stakeholders