Senior Marketing Manager- GTM

Zycus is looking for a Marketing Manager GTM. In this role, you will be required to leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies and delivering impactful narratives for our sales teams. Zycus is looking for a growth hacker responsible for driving go-to market activities. The incumbent would be responsible for performance marketing demand generation activities, with hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization.

Key Responsibilities:

• Drive B2B SaaS marketing leadership with a focus on growth and pipeline developmenT
• Experience in managing region-specific responsibilities, including handling the North American market.
• Develop and execute comprehensive go-to-market strategies for global and US markets
• Design and manage integrated demand generation campaigns across multiple channels.
• Build competitive intelligence and create compelling product marketing narratives.
• Leverage marketing automation and AI tools to optimize campaign performance.
• Generate high-quality marketing content and optimize SEO strategies.
• Collaborate with cross-functional teams to drive marketing and sales alignment.

Teamwork & Collaboration

• Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities
• External vendor and partner management wherever required.
• Engaging with industry influencers and creating a strong network of thought leaders