Senior Marketing Manager

Senior Marketing Manager (Premium Brand Building) - 10+ years - Mumbai

A senior marketing leadership role focused on building a premium, aspirational brand for a high-end preschool and IB school while driving enrolment growth through targeted, data-driven campaigns. The role emphasizes strong brand positioning, lead quality and conversion optimization, and enhancing the end-to-end parent journey, alongside enabling admissions teams, managing partnerships, and ensuring consistent performance through analytics and team leadership.

Location – Mumbai

Your Future Employer - A leading education organization with a strong national presence, committed to delivering high-quality, technology-driven learning experiences across K–12 and beyond.

Responsibilities -

1. Building and strengthening a premium, aspirational brand identity aligned with global education standards.
2. Driving enrolment growth through targeted ATL, BTL, and digital marketing campaigns.
3. Enhancing the parent journey from enquiry to admission and creating effective sales enablement tools.
4. Developing strategic partnerships and organizing curated brand experiences and events.
5. Leading internal teams and external agencies, monitoring campaign performance, and optimizing marketing effectiveness.

Requirements -

1. Strong background in premium and luxury brand marketing.
2. Experience in education (IB/international schools preferred) or luxury sectors like real estate, hospitality, or retail.
3. Strategic, data-driven mindset with a focus on execution.
4. Excellent communication and stakeholder management skills.
5. MBA or postgraduate degree in Marketing with 7–15 years of relevant experience.

What is in it for you -

1. Opportunity to lead and shape a prestigious premium brand in the education sector.
2. Chance to work in a dynamic, high-impact role driving meaningful enrolment growth and brand recognition.
3. Collaborative environment with exposure to strategic leadership, partnerships, and innovative marketing initiatives.

Reach us - If you think this role is aligned with your career, kindly write to us with your updated CV at [Confidential Information] for a confidential discussion.

Disclaimer - Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging, memorable job search and leadership hiring experience. Crescendo Global does not discriminate on any basis and ensures equal opportunity for all applicants.

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Profile Keywords - Premium brand marketing, luxury/aspirational positioning, education marketing (IB/international schools), lead generation and enrolment growth, ATL/BTL/digital campaigns, customer acquisition and conversion optimization, parent journey management, sales enablement and pitch decks, partnerships and brand visibility, team and agency leadership, data-driven marketing, marketing analytics and ROI, strategic marketing planning, high-involvement sales marketing, event marketing and brand experiences.