Marketing Execution & Campaign Management: Execute and manage integrated marketing and promotional campaigns across digital, print, social media, PR, and partner networks to achieve targets for occupancy and brand visibility.
Brand Stewardship: Ensure the CGH Earth brand integrity and consistent messaging is maintained across all internal and external.
Digital & Performance Marketing: Oversee the management of digital marketing channels, including SEO, paid media (performance marketing), and email marketing, focusing on optimizing direct bookings and customer acquisition cost (CAC).
Content & Social Strategy: Develop and manage the content calendar and social media strategy, ensuring engaging and relevant content that reflects the brand's sustainable and experiential ethos.
Team Leadership & Mentorship: Guide and manage a small team or group of specialists / executives, providing day-to-day direction, motivation, and performance feedback.
Cross-functional Support: Act as the primary liaison with operations, sales, and reservations teams to align marketing initiatives with commercial goals and ensure a seamless guest journey.
Budget Oversight & Reporting: Track marketing spend against the allocated budget for campaigns and initiatives. Provide regular, data-driven reports on campaign performance, ROI, and key marketing metrics.
Partnerships & Collaborations: Manage relationships with key external vendors, media partners, and local influencers to amplify brand reach and reputation.
Market Insights: Monitor market trends, competitor activities, and customer feedback to inform campaign optimization and identify niche opportunities.
Skills & Attributes:
Proven experience in a hands-on marketing management role, with strong operational oversight.
Demonstrated success in executing brand-building and performance-driven campaigns, preferably in the hospitality, boutique resort, or premium consumer sector.
Strong command of the digital marketing landscape, including SEO/SEM, social media platforms, and CRM systems.
Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
Highly proficient in marketing analytics, interpreting data, and using insights for campaign optimization.
Creative and strategic thinker with strong organizational and problem-solving abilities.
Exceptional leadership, written, and verbal communication skills.
Qualifications:
MBA or Master's Degree in Marketing, Communications, or a related field is preferred.
812 years of progressive marketing experience, with at least 3 years in a managerial or team leadership role, preferably in the hospitality, tourism, or luxury consumer sectors.
