Job Description – Senior Marketing Manager Location: Indore, MP Role Overview: The Senior Marketing Manager will lead CCube's overall marketing strategy with a strong focus on digital presence, brand positioning, demand generation, PR, events, and internal/external communication. This role requires a self-starter who can take ownership, work closely with the CEO Office, and build CCube's marketing foundation from the ground up. Key Responsibilities: 1. Strategic Marketing Leadership
Build and execute a quarterly and annual marketing roadmap aligned with CCube's business goals.
Lead the brand-building strategy for India & US markets.
Drive cross-functional alignment with Sales, HR, and Operations.
Set up marketing processes, SOPs, and performance metrics from scratch.
2. Digital & Performance Marketing
Oversee SEO, performance ads, social media, email marketing, and website optimization.
Drive consistent improvements in reach, engagement, CTR, followers, and qualified inbound leads.
Manage digital analytics and present insights monthly to leadership/CEO office.
3. Brand Positioning & Communication
Establish a consistent brand voice across all platforms—LinkedIn, website, case studies, product pages, and presentations.
Manage CCube's PR, awards, external speaking opportunities, and media visibility.
Strengthen employer branding in collaboration with HR.
4. Content Strategy & Production
Build and lead the content calendar—industry insights, thought-leadership posts, product updates, case studies, success stories, and videos.
Ensure high-quality creatives and messaging across all touchpoints.
Work with designers, agencies, and internal teams for content execution.
Experience in managing and optimizing leadership/personal branding profiles on platforms like LinkedIn, with a strong understanding of executive positioning, audience engagement, and thought leadership content strategies.
Strong awareness of social media trends, viral/trending content formats, and AI/content marketing tools, with the ability to create timely, high-performing content aligned with brand and leadership objectives.
5. Lead Generation & Campaigns
Launch and manage integrated campaigns for services, solutions, and product verticals.
Improve lead quality and reduce cost per lead through data-driven optimization.
Align closely with the sales team for pipeline conversion and nurturing.
6. Event, Community & Client Marketing
Plan and execute webinars, client engagement events, internal events, and industry participation.
Manage photography, videography, post-event PR & social media coverage.
Support tech events or showcases that position CCube as an innovation-driven company.
7. Analytics, Reporting & ROI
Track weekly and monthly KPIs: engagement rate, reach, follower growth, website traffic, CPL, MQLs, and campaign outcomes.
Create actionable dashboards for leadership.
Ensure marketing spend delivers measurable ROI.
Qualifications & Experience:
6–10 years of hands-on marketing experience, preferably in IT/Tech, SaaS, or digital agencies.
Strong understanding of B2B and service-based marketing.
Proven ability to scale digital channels and manage end-to-end campaigns.
Experience handling agencies, design teams, and PR.
Strong communication, creative thinking, and leadership skills.
Key Skills Needed:
Digital marketing (SEO, SEM, paid ads) Email marketing (Proficiency in tools like Instantly and Apollo is a must have.)
Social media expertise (LinkedIn focus)
Brand & communication strategy
Content creation & storytelling
Campaign planning & execution
Performance analytics
Team management & vendor handling
Stakeholder alignment and project ownership
What Success Looks Like in the First 90 Days
20–25% increase in LinkedIn engagement and consistent posting calendar
Strengthened brand presence with high quality content and creatives
Website optimization started with improved landing pages
Monthly dashboard for KPIs implemented
Clear plan for PR, events, and campaigns for the next quarter
Smooth collaboration established with Sales, HR, CEO Office
