Role Overview & Objectives
- Primary Goal: Drive user acquisition (B2C) and institutional tie-ups (B2B) to scale the EdTech platform's market presence.
- Core Responsibilities: Oversee the end-to-end sales cycle, lead product marketing, and expand into new regions.
- Target Audience: K-12 schools, universities, corporate clients, or students and parents (for direct-to-consumer models).
Key Responsibilities
- Business Development (B2B/B2C): Identify and pitch to new institutional clients (schools, colleges) for software/curriculum adoption.
- Marketing Strategy: Collaborate with the marketing and content teams to run targeted digital campaigns, webinars, and lead-generation events.
- Team Leadership: Recruit, train, and manage sales representatives, counselors, and marketing executives.
- Performance Tracking: Set targets, forecast revenue, and monitor Key Performance Indicators (KPIs) like lead-to-conversion rates.
- Relationship Management: Build long-term relationships with key stakeholders (principals, administrators, educators) to ensure customer retention and referrals.
Requirements & Qualifications
- Experience: Typically 3–8 years of experience in a dual sales and marketing role, specifically within the EdTech or e-learning sector.
- Education: Bachelor's or Master's degree in Business Administration, Marketing, Education, or a related field.
- Industry Knowledge: Strong grasp of current e-learning trends, curriculum standards, and the local educational ecosystem.
