Senior Marketing Manager

Senior Manager-Marketing

Location: Indi

a
About Ascensia Diabetes Ca

reAscensia Diabetes Care is a global specialist diabetes care company dedicated to empowering people living with diabetes through innovative solutions that simplify and improve their lives. We combine deep expertise in diabetes with innovation to develop high-quality products and tools that make a meaningful daily differenc

e.
Role Overv

iewWe are seeking a strategic and commercially driven marketing leader to be a part of the India marketing function. This position will support with shaping and executing the country's short- and long-term marketing strategy with a strong focus on retail and trade excellence, portfolio growth, e commerce and digital expansi

on.This role partners closely with the Country Head, Sales Head and cross-functional teams to drive sustainable growth, strengthen brand equity, and enhance customer engageme

nt.
Key Responsibili

tiesStrategic Leadership & Portfolio Gr

• owthDevelop and execute short- and long-term marketing strategies aligned with business object
• ivesProvide strategic direction on portfolio management, branding, positioning, and pri
• cingLead product launches and integrated marketing campaigns to drive growth and market s
• hareIdentify new market opportunities, segments, and partnerships to expand the busi
• nessManage marketing investments to ensure strong ROI and commercial im

pactRetail & Trade Marketing Excell

• enceBuild and manage long-term partnerships with retail, wholesale, and modern trade channel part
• nersDevelop and implement strategic key account frameworks and annual promotion p
• lansDrive in-store excellence through visibility programs, merchandising, and activation campa
• ignsNegotiate premium retail placements and oversee execution stand
• ardsCollaborate closely with sales teams to ensure effective rollout of trade initiat

ivesDigital & Commercial Innova

• tionPartner with regional teams to expand digital and e-commerce marketing initiat
• ivesDrive CRM and loyalty programs to improve customer acquisition and reten
• tionBuild commercial partnerships with digital health stakehol

dersTeam & Cross-Functional Leader

• shipWork closely with internal and local marketing team, sales, regional, and global stakeholders to ensure align
• mentManage agency partnerships and ensure high-quality campaign execu
• tionEnsure compliance with regulatory standards across marketing activi

ties
Candidate Pr

• ofile10 - 15 years of experience in strategic and operational marketing in OTC,
• FMCG,Strong background in retail/trade marketing and digital expa
• nsionExperience in consumer healthcare, or related regulated industries pref
• erredProven track record of driving brand growth and commercial re
• sultsStrong financial and sales acumen and experience managing marketing invest
• mentsExcellent leadership, communication, and stakeholder management s
• killsMBA in Marketing required; science/pharmacy background is a
• plusKnowledge of diabetes care or related therapeutic categories is advantag

eous.
Why J

oin UsThis is an opportunity to lead marketing strategy in a fast-growing healthcare category and make a real impact on people living with diabetes. You will work in a collaborative, global environment with strong autonomy to shape the India growth jo