Company Description
Arboreal is an award-winning ingredients technology company specializing in the design, development, and delivery of innovative functional ingredients for the food and nutraceutical industries. We collaborate with Better for You brands to create healthier, category-defining products through superior recipes that enhance taste, texture, nutrition, and functionality.
With expertise in Sugar Reduction Ingredients, Alternative Proteins, Cacao Ingredients, and Nutraceutical Formulations, Arboreal supports the development of functional wellness products. Our mission is to enable the next generation of sustainable and nutritionally superior consumer products, ensuring a healthier tomorrow.
Arboreal is co-founded and led by Swati Pandey (IIT, Imperial College London), Manish Chauhan (BITS Pilani, London Business School) and Suresh Chander (University of Helsinki, Anna University). For our pioneering work, Arboreal has overtime been awarded with National Startup Award (Food Processing, 2021), BIRAC Grant (Department of Biotechnology, India), Cartier Women's Initiative Award (APAC), Women Transforming India Award (NITI Aayog) amongst others.
Role Description
The Senior Marketing Manager B2B is responsible for designing and executing the end-to-end marketing strategy to generate high-value enterprise leads, build brand authority in the industry, and support global or regional sales teams. They own market positioning, product launch strategies (Go-To-Market), and the creation of highly technical sales enablement content.
Role and Responsibilities
- Science-to-Business Positioning: Translating complex clinical trials, R&D data, and regulatory certifications into clear, commercial value propositions for B2B buyers.
- Enterprise Lead Generation: Driving high-value pipelines using Account-Based Marketing (ABM) targeted at specific food, beverage, and supplement brands, alongside digital inbound strategies (LinkedIn, SEO).
- Scientific Content & Thought Leadership: Overseeing the production of high-credibility technical content, including white papers, case studies, webinars, and product data sheets.
- Trade Show & Exhibition Strategy: Managing the end-to-end execution, messaging, and lead-capture for major global and regional industry events (e.g., IHFF, Fi India, Vitafoods).
- Sales Enablement: Equipping the business development team with tailored pitch decks, technical toolkits, and sample-marketing materials that satisfy both procurement and R&D personas.
- Cross-Functional & Regulatory Alignment: Partnering with Regulatory Affairs to ensure all marketing claims are fully compliant (with bodies like FSSAI, FDA, or EFSA) and collaborating with R&D to spot upcoming ingredient trends.
Qualifications
- MBA in Marketing/Business, ideally paired with a Bachelor's degree in Biotechnology, Food Technology, Chemistry, or Pharmacy.
- 7–10 years of B2B marketing experience, with at least 3–5 years strictly within food ingredients, nutraceuticals, or specialty chemicals.
- Deep understanding of the B2B marketing funnel, scientific literacy and experience with marketing automation tools
What we offer
- Competitive Compensation. The candidates can expect a CTC of 15-25LPA as a combination of Fixed + Incentive linked to qualifications, experience and performance. We do not follow the industry norms of linear growth in compensation. We are a fast-scaling business and offer excellent financial growth to top performers and ESOPs to long term growth performers.
- Fast track personal and professional growth. The executive will work directly with the Founders and a high-quality team. Learning experience of joining and scaling a high-quality startup at an early stage.
- An opportunity for personal impact where you help improve quality standards for 100s of food ingredients and revolutionize ease of sourcing for thousands of Indian SMEs.
