About AiSensy
AiSensy is a WhatsApp-based Marketing & Engagement platform helping leading brands such as Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, PhysicsWallah, and Cosco drive revenue through WhatsApp.
- Empowering 210,000+ businesses with WhatsApp engagement & marketing
- 800+ crore WhatsApp messages exchanged annually via the AiSensy platform
- Businesses drive 25–80% of their revenue using AiSensy
- A mission-driven, growth-stage startup backed by Marsshot.vc, Bluelotus.vc, and 50+ angel investors.
Role Overview
The Senior Content Marketing Manager will own AiSensy's content function end to end. This person should have experience leading teams of video editors, social media executives, writers, producers, or creative resources, and should have previously built content systems that drove meaningful traffic, strong audience growth, and business impact.
This is not a role for someone who only understands content writing or social posting. This role is for someone who can drive strategy, hire strong people, manage content operations, improve output quality, increase content velocity, and deliver measurable channel growth.
The ideal candidate should know how to convert founder time, podcasts, customer conversations, product updates, events, and market insights into a consistent and scalable content engine.
Key Responsibilities
Content Strategy and Business Alignment
- Own the overall content strategy and execution roadmap for AiSensy across key channels
- Build content plans across founder-led content, brand content, educational content, podcast content, product content, event content, recruitment branding, and growth content
- Align content priorities with business goals such as awareness, trust, traffic, inbound demand, customer education, and founder positioning
- Decide what content should be created, for which audience, on which platform, and with what intended outcome
Team Leadership
- Lead and manage a team that may include video editors, social media executives, writers, producers, designers, presenters, freelancers, or agency partners
- Set clear goals, timelines, quality standards, and ownership across the content team
- Build a culture of speed, accountability, and strong creative discipline
- Ensure the content function runs with structure and execution rigor, not ad hoc coordination
High-Volume Content Execution
- Build systems that enable large quantities of content to be produced in less time without compromising quality
- Create workflows for converting one core asset such as a podcast, founder conversation, customer story, webinar, or event into multiple short-form and long-form pieces
- Ensure the team consistently delivers reels, shorts, videos, graphics, posts, clips, and other content assets on time
- Improve content velocity through clear processes, better planning, templates, SOPs, and review systems
Audience Growth and Performance
- Own content outcomes and not just content production
- Drive meaningful growth in followers, reach, views, engagement, watch time, traffic, and overall content performance across channels
- Understand how to package and distribute content effectively across Instagram, YouTube, LinkedIn, and founder-led channels
- Review analytics regularly and improve future output based on performance data
- Identify which content formats, topics, hooks, and series are performing and scale them further
Hiring and Team Building
- Hire strong talent across content roles such as editors, social media executives, writers, producers, and creative specialists
- Identify whether work should be built in-house, outsourced, or managed through freelance support
- Build team structure, role clarity, and clear accountability for delivery
- Train, coach, and elevate the team over time to improve both output quality and speed
Content Planning and Publishing Discipline
- Own monthly, weekly, and daily content calendars
- Ensure every asset has a clear brief, audience, hook, objective, and deadline
- Maintain visibility into the content pipeline from ideation to production to publish
- Ensure strong consistency and discipline in publishing across all major channels
- Work closely with founders and internal teams to identify and convert content opportunities into high-quality output
Cross-Functional Collaboration
- Work closely with founders, marketing, product, design, sales, and other teams to identify content opportunities
- Translate business priorities, launches, wins, events, and insights into compelling content narratives
- Ensure the content function supports both brand building and business growth
Candidate Profile
- 5 to 8+ years of experience in content, social media, media, content marketing, creator ecosystems, or brand content
- Has led teams of video editors, social media managers or executives, writers, producers, and other content operators
- Has demonstrably helped grow channels, traffic, followers, engagement, or content-led visibility in a meaningful way
- Has experience building repeatable, high-output content systems
- Strong understanding of content packaging, distribution, virality, storytelling, and platform-native formats
- Knows how to hire strong content talent and drive team performance
- Comfortable working in a high-speed startup environment with high ownership
- Strong judgment on content quality, prioritization, and execution speed
Preferred Background
- Experience in a startup, creator-led brand, media company, D2C brand, or SaaS/growth-focused company
- Experience working on founder-led content or business-led channels
- Strong understanding of short-form video, long-form repurposing, and multi-channel distribution
- Has managed in-house content teams with a strong delivery and performance mandate
