Senior Marketing Executive (School Outreach)

Company Description: PRATHAM Test Prep is a leading coaching provider for undergraduate entrance exams, known for its expert faculty, data-driven approach, and strong focus on results. The organization offers meticulously designed programs supported by updated study material, extensive mock tests, and personalized mentorship. PRATHAM has a consistent track record of top ranks and high selection rates across major UG entrance exams. Its core offerings include preparation for law entrances like CLAT and AILET, management entrances such as IPMAT, NPAT, SET, and CUET (BMS/BFIA), as well as CUET programs for leading central and liberal arts universities including DU, JNU, BHU, Ashoka, and FLAME.

Role Description: The Senior Marketing Executive (School Outreach) will lead and execute outreach initiatives with schools to promote PRATHAM Test Prep's programs and brand presence. This full-time, on-site role based in New Delhi involves planning and conducting seminars, workshops, and counseling sessions in schools, as well as building and maintaining relationships with school authorities, teachers, and counselors. The position includes developing and implementing school-focused marketing campaigns, coordinating with internal academic and sales teams, and tracking outreach performance against targets. The executive will also gather feedback from partner schools, support student engagement activities, and ensure consistent representation of PRATHAM's value proposition in all interactions.

Qualifications

• Candidates should possess strong Market Planning and Marketing skills for designing and executing school outreach campaigns.
• Candidates should possess solid Market Research skills to identify target schools, understand student preferences, and evaluate outreach effectiveness.
• Candidates should possess excellent Communication skills for presentations, negotiations, and relationship-building with school stakeholders.
• Candidates should possess proven Sales and Marketing skills to convert leads from school activities into enrollments and meet business objectives.
• Bachelor's degree in Marketing, Business, Education, or a related field; a master's degree is an advantage.
• Relevant experience in education marketing, school outreach, or institutional sales is highly preferred.
• Ability to work on-site in New Delhi, travel to schools as required, and manage multiple events and deadlines.
• Strong organizational skills, data-driven mindset, and proficiency in basic productivity tools (e.g., MS Office, spreadsheets, presentations).

Contact: Drishti Khurana

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