Senior Marketing Executive

Company Name: IMS Group - Interactive Manpower Solutions

Division: Foundation Marketing

Company Website: https://imsplgroup.com/

Location: Ahmedabad - Onsite

Job Title: Senior Marketing executive

Timing: APAC & US Shifts.

About Company:

IMS People is an Offshore Recruitment Services company. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services, and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, the Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability. Our dedication to excellence is shared by our team of over 1,200 employees, who operate 24/7 to deliver exceptional service for your business. We explore new ideas and generate long-term solutions for our clients.

Key Responsibilities

1. Brand & Digital Presence

Ensure consistent representation of the People Possible brand across all digital and physical touchpoints.

Maintain brand guidelines and ensure cohesive communication across marketing, sales, and event initiatives.

Support global branding campaigns and visual identity rollouts.

2. Website Management

Manage and update website content to ensure accuracy, brand tone, and lead-generation alignment.

Collaborate with the design and tech teams to enhance UX, mobile responsiveness, and SEO health.

Conduct regular website audits and track key performance metrics (traffic, engagement, conversions).

3. SEO (Search Engine Optimization)

Drive on-page, off-page, and technical SEO initiatives to improve organic visibility and keyword rankings.

Conduct keyword research, competitor benchmarking, and optimize web and blog content for performance.

Monitor and report SEO metrics using Google Analytics, Search Console, SEMrush.

Recommend improvements based on data insights to increase organic leads and brand reach.

4. Email Marketing

Plan and execute email campaigns for brand awareness, service promotion, and event communication.

Segment audiences and personalize campaigns to improve engagement and conversions.

Track campaign performance and recommend improvements for open and click-through rates.

5. Social Media & Digital Storytelling

Manage People Possible's social media presence (LinkedIn).

Create content aligned with brand tone like thought leadership posts, success stories, event highlights, and team features.

Collaborate with internal stakeholders for campaign amplification and employer branding initiatives.

Track engagement and analytics to continuously enhance digital storytelling.

6. Conferences & Events Branding

Support brand visibility across industry events and conferences.

Coordinate with vendors and design teams for booth branding, collaterals, giveaways, and presentations.

Ensure all event assets align with brand guidelines and global positioning.

Capture and repurpose event content for digital and social channels.

7. Lead Generation Support

Collaborate with marketing and sales teams to align brand activities with lead generation goals.

Optimize landing pages, CTAs, and email nurturing workflows to drive conversions.

Track performance metrics for campaigns and recommend optimization strategies.

Key Skills & Competencies

Strong knowledge of SEO tools (Google Analytics, Search Console, SEMrush).

Hands-on experience with email tools (Zoho Campaigns).

Understanding of B2B digital funnels and brand-led lead generation.

Strong written and visual communication skills.

Analytical mindset with data-driven decision-making.

Experience managing cross-channel branding initiatives.