Senior Marketing Executive

Key Responsibilities:

• Develop and execute integrated marketing plans and campaigns across multiple brands to support brand awareness, customer engagement and business objectives.
• Manage social media channels, including TikTok, and oversee content planning, publishing schedules and audience engagement.
• Develop content strategies and provide creative direction for social media, EDMs, WATI messaging and other owned communication channels.
• Coordinate TikTok and live commerce activities, including scheduling, logistics, promotional content and operational arrangements.
• Monitor marketing campaign and channel performance, prepare reports and recommend improvements based on data and audience insights.
• Manage marketing budgets and track expenditure to ensure effective use of resources.
• Plan and execute brand events, promotional activities and marketing activations in line with campaign objectives.
• Identify and coordinate influencer collaborations, brand partnerships and external activations to enhance brand visibility and audience reach.
• Manage relationships with external agencies, vendors, influencers and business partners to ensure effective campaign delivery.
• Work closely with e-commerce, merchandizing and retail teams to align marketing initiatives with business priorities and promotional activities.
• Conduct market and competitor research to identify trends, customer insights and opportunities for brand growth.
• Support brand positioning and ensure consistent brand messaging and visual identity across marketing materials and communication channels.
• Present marketing plans, campaign updates and performance insights to management, ensuring timely execution of key initiatives.
• Adhoc duties as assigned.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• Minimum 3 years of relevant marketing experience, preferably in social media management, content marketing and integrated campaign planning.
• Hands-on experience managing social media platforms, particularly TikTok, is required.
• Experience with EDM campaigns and messaging platforms such as WATI will be an advantage.
• Experience in TikTok Live or live commerce coordination, influencer marketing or brand partnerships will be an advantage.
• Strong creative writing, copywriting, communication and interpersonal skills.
• Good project management and organizational skills, with the ability to manage multiple priorities independently.
• Analytical and commercially minded, with the ability to interpret campaign results and prepare performance reports.
• Able to work collaboratively across teams and communicate effectively with management and external stakeholders.
• Experience in the beauty, FMCG or consumer-facing industries will be an advantage.