About The Role
We are looking for a Senior Marketing Executive to lead growth-focused marketing for a well-established eye care hospital with a 50-member team. This role is ideal for someone who can combine brand thinking, performance marketing, local outreach, and patient acquisition strategy to drive measurable business outcomes while protecting trust in a healthcare environment.
Experience
5-8 years
Education
MBA/PGDM in Marketing, Business, Communications, or a related field
Reporting To
Founder / Management Team
Key Responsibilities
- Plan and execute monthly marketing calendars aligned with growth goals, consultation targets, and key service lines such as cataract, retina, LASIK, and comprehensive eye care.
- Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant channels to improve lead quality, appointment bookings, and return on ad spend.
- Work closely with counselling, operations, and doctors to translate patient insights into effective campaigns, offers, seasonal pushes, and service communication.
- Build local brand visibility through referral programs, community activations, doctor-connect efforts, corporate tie-ups, and on-ground marketing initiatives.
- Track campaign performance, conversion funnels, acquisition costs, and monthly growth metrics, then present clear action plans to management.
- Coordinate with designers, content creators, agencies, and vendors to ensure timely delivery of creatives, landing pages, and promotional materials.
- Strengthen the hospital's brand positioning by ensuring all communication reflects clinical credibility, trust, empathy, and premium patient experience.
- Support the leadership team with competitor tracking, market research, and new growth opportunities across nearby catchment areas.
Required Qualifications
- 5+ years of marketing experience with at least 2 years in healthcare, hospitals, clinics, wellness, or another trust-led service business.
- Strong hands-on understanding of performance marketing, campaign planning, lead funnels, CRM follow-up logic, and offline-to-online growth coordination.
- Ability to work with numbers, understand growth-focused marketing goals, and optimize budgets based on business performance.
- Excellent written and verbal communication skills in English and Hindi.
- Comfort working in a fast-moving environment where execution speed, ownership, and cross-functional collaboration matter.
Preferred Skills
- Experience marketing for ophthalmology, dental, cosmetic, fertility, or other high-consideration healthcare specialties.
- Exposure to content strategy, patient testimonials, video-led campaigns, and local SEO for healthcare brands.
- Prior experience managing agencies or in-house teams and driving monthly review cadences with leadership.
What We Offer
- High-ownership role with direct visibility into hospital growth and leadership decision-making.
- Opportunity to shape marketing for a respected eye care brand with strong operational momentum and a stable foundation.
- Collaborative work environment with a focused 50-member team and room to build long-term growth systems.
- Competitive compensation with performance-linked upside, leave benefits, and professional development support.
Experience
5-8 years
Education
MBA/PGDM in Marketing, Business, Communications, or a related field
Reporting To
Founder / Management Team
Key Responsibilities
- Plan and execute monthly marketing calendars aligned with growth goals, consultation targets, and key service lines such as cataract, retina, LASIK, and comprehensive eye care.
- Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant channels to improve lead quality, appointment bookings, and return on ad spend.
- Work closely with counselling, operations, and doctors to translate patient insights into effective campaigns, offers, seasonal pushes, and service communication.
- Build local brand visibility through referral programs, community activations, doctor-connect efforts, corporate tie-ups, and on-ground marketing initiatives.
- Track campaign performance, conversion funnels, acquisition costs, and monthly growth metrics, then present clear action plans to management.
- Coordinate with designers, content creators, agencies, and vendors to ensure timely delivery of creatives, landing pages, and promotional materials.
- Strengthen the hospital's brand positioning by ensuring all communication reflects clinical credibility, trust, empathy, and premium patient experience.
- Support the leadership team with competitor tracking, market research, and new growth opportunities across nearby catchment areas.
Required Qualifications
- 5+ years of marketing experience with at least 2 years in healthcare, hospitals, clinics, wellness, or another trust-led service business.
- Strong hands-on understanding of performance marketing, campaign planning, lead funnels, CRM follow-up logic, and offline-to-online growth coordination.
- Ability to work with numbers, understand growth-focused marketing goals, and optimize budgets based on business performance.
- Excellent written and verbal communication skills in English and Hindi.
- Comfort working in a fast-moving environment where execution speed, ownership, and cross-functional collaboration matter.
Preferred Skills
- Experience marketing for ophthalmology, dental, cosmetic, fertility, or other high-consideration healthcare specialties.
- Exposure to content strategy, patient testimonials, video-led campaigns, and local SEO for healthcare brands.
- Prior experience managing agencies or in-house teams and driving monthly review cadences with leadership.
What We Offer
- High-ownership role with direct visibility into hospital growth and leadership decision-making.
- Opportunity to shape marketing for a respected eye care brand with strong operational momentum and a stable foundation.
- Collaborative work environment with a focused 50-member team and room to build long-term growth systems.
- Competitive compensation with performance-linked upside, leave benefits, and professional development support.
